Brand Tone

Expert & Educational, Empowering & Solution-Oriented, Modern & Chic, Approachable Luxury

Brand Values

• •Efficacy & Quality
• •Transparency & Education
• •Innovation
• •Clean Ingredients
• •Customer-Centricity
• •Accessibility & Convenience

Best Practices

• •Anchor in Expertise: Always leverage the founder's background as a professional colorist. Use phrases like "expert-formulated," "salon-grade," "developed by hair professionals" to reinforce credibility and the "Expert" tone.
• •Focus on Empowerment and Solutions: Frame copy around how Nous Haircare solves common hair concerns (dullness, brassiness, fading color) and empowers users to take control of their hair health and beauty conveniently and affordably. Highlight the benefits of at-home care.
• •Educate, Don't Just Sell: Incorporate educational snippets about hair health, ingredient benefits, or the science behind the products. This aligns with the "Educational" and "Transparent" values. Drive traffic to blog posts or ingredient glossaries.
• •Maintain a Modern, Chic Vernacular: Use contemporary language, relevant hashtags, and product names that resonate with a style-conscious audience. Keep the visual branding consistent with this tone across all platforms. Product names like "I'm a Cool Girl" and collaborations with Revolve set this standard.
• •Infuse Values Consistently: Regularly mention core values like "clean ingredients" (sulfate-free, paraben-free, cruelty-free) and the brand's commitment to quality and results to build trust and resonate with conscious consumers.

Social Perception

Positive for At-Home Salon Results, Empowering for Hair Maintenance, Trusted Expertise, Mixed on Value/Universal Efficacy, Seen as Trendy & Modern

Copy Examples

• •Headline: Salon-Fresh Shine, Effortlessly at Home. Body: Tired of dull, brassy hair between salon visits? Our expert-formulated glosses, created by celebrity colorist Tylor Johnson, restore vibrancy and incredible shine in minutes. Feed your hair the best. #NousHaircare #AtHomeGloss #HealthyShine
• •Headline: Unlock Your Hair's True Potential. Naturally. Body: Discover the Nous Haircare difference. We believe in powerful results without compromise. That’s why our glosses and treatments are sulfate-free, paraben-free, and always cruelty-free. Nourish your hair, respect your values. #CleanBeauty #HairNourishment #NousValues
• •Headline: Be Your Own Hair Goals. The "It Girl" Secret is Out. Body: Get ready for your best hair days, every day. Our "It Girl" collection is designed to give you that effortlessly chic, healthy, and vibrant look. Because you deserve hair that turns heads. #ItGirlHair #NousHaircare #EmpoweredBeauty
• •Headline: Extend Your Color, Not Your Salon Bill. Body: Love your salon color? Make it last. Nous Haircare glosses are your at-home solution to combat fading and brassiness, keeping your color rich and true for weeks longer. Smart hair care starts here. #ColorCare #SalonQualityAtHome #NousGloss
• •Headline: The Science of Shine, Simplified by Nous. Body: Ever wonder how to get that lasting, healthy glow for your hair? Our founder, Tylor Johnson, poured years of salon expertise into creating easy-to-use, effective treatments that truly work. Learn more about our ingredients and how they transform your hair on our blog. #HairEducation #ExpertFormulated #NousKnowsHair