Brand Tone

Friendly and Approachable, Trustworthy and Customer-Oriented, Playful and Imaginative, Direct and Informative

Brand Values

• •Quality and Curation
• •Customer Satisfaction
• •Joy and Comfort
• •French Identity/Service
• •Family-Oriented

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, whimsical, reassuring, simple) and provide examples of do's and don'ts.
• •Know Your Audience: Write for your primary customers (parents, gift-givers) while keeping the ultimate end-user (children) in mind. Use language that resonates with their needs and aspirations for their children (comfort, joy, companionship).
• •Prioritize Warmth and Empathy: Since the products are centered around comfort and affection, ensure the copy consistently reflects these qualities. Use words that evoke softness, happiness, and security.
• •Maintain Clarity and Simplicity: Avoid overly complex jargon. Product descriptions and policies should be easy to understand for busy parents.
• •Be Consistent Across All Channels: Whether it's the website, email newsletters, social media, or customer service interactions, the tone should feel familiar and aligned with the Nounours & Co brand. If using storytelling (like "Papi Ours"), ensure the narrative voice aligns with the overall brand feel.

Social Perception

Positive (Based on On-Site Reviews), Emerging/Niche, Primarily French-Focused

Copy Examples

• •Homepage Banner: Cuddles, Comfort, and Endless Adventures! Discover the most huggable friends at Nounours & Co – your home for lovingly selected plush toys.
• •Product Description (for a classic teddy bear): Meet Arthur, the snuggliest bear in the burrow! Crafted for hugs and ready for a lifetime of friendship, Arthur isn't just a toy; he's a keeper of secrets and a companion for every dream. Bring him home and let the adventures begin!
• •Social Media Post (Instagram/Facebook, accompanying an image of a child with a plush toy): Making memories, one hug at a time. ❤️ Our Nounours & Co friends are more than just plush; they're part of the family. Share your cherished moments with #NounoursAndCo!
• •Email Subject Line (for a new collection): Psst... New arrivals have just landed! Find your little one's next best friend at Nounours & Co! ✨
• •About Us Snippet: At Nounours & Co, we believe in the magic of a good cuddle. That's why we pour our hearts into selecting the softest, most adorable plush companions for your little ones. With dedicated French customer service, we're here to help you find the perfect furry friend.