Brand Tone

informative, passionate, and nature-focused

Brand Values

• •Passion for Nature and Gardening: Evident in their extensive product range and informative blog content dedicated to the plant world, organic farming, and healthy living.
• •Expertise and Information Sharing: They position themselves as professionals in the plant sector, offering detailed information and guidance.
• •Innovation and Originality: Stated as a hallmark of their identity, constantly seeking new products of interest for their customers.
• •Customer Focus: They aim to provide products and constant information to their clientele. The blog encourages interaction and comments.
• •Quality Products: They offer a selection of 'best soils and substrates' and emphasize quality as a basis for plant health.

Best Practices

• •Emphasize Passion and Wonder: Use language that conveys a genuine love and awe for nature and the process of gardening. Words like 'discover,' 'vibrant,' 'flourishing,' 'beauty,' and 'inspire' can be effective.
• •Be Informative and Helpful: Provide valuable information, tips, and guidance. Position the brand as a knowledgeable resource, as seen in their blog content. This builds trust and authority.
• •Focus on Benefits, Not Just Features: Highlight how the plants and products enrich customers' lives – whether it's the joy of harvesting fruit, the beauty a plant adds to a home, or the satisfaction of nurturing something.
• •Use Evocative and Sensory Language: Appeal to the senses by describing the colors, textures, and even potential scents of the plants. This creates a more immersive and engaging experience for the reader.
• •Maintain a Connection to its Roots (if applicable and positive): Referencing their long history (since 1992) can build credibility, but ensure this is balanced by addressing any online service concerns proactively if they persist. Transparency about addressing feedback can also build trust.

Social Perception

The social perception appears mixed. While the brand presents itself as established and knowledgeable, the mention of negative online reviews regarding their e-commerce service (shipping, order fulfillment) is a concern. However, the physical garden center has been operating since 1992, suggesting a level of trust and longevity within its local community. For kokedamas in general (not specific to this brand), customers appreciate the aesthetic appeal and uniqueness of the product.

Copy Examples

• •El Nou Garden: Cultivating Joy, Naturally. Since 1992, we've shared our passion for the vibrant world of plants. Discover everything you need to bring nature's beauty into your home and garden, from exquisite fruit trees to unique kokedamas. Let's grow together.
• •Your Green Oasis Awaits. Expert Advice, Exceptional Plants. Dreaming of a flourishing garden or a touch of green indoors? At El Nou Garden, find not only a vast selection of healthy plants but also the guidance to help them thrive. Explore our blog for tips or visit us in Cabrera de Mar.
• •More Than Just Plants, It's a Lifestyle. Discover El Nou Garden. We believe in the power of plants to transform spaces and enrich lives. From the sweet satisfaction of home-grown fruit to the serene beauty of a Japanese maple, El Nou Garden is your partner in creating a greener, healthier world.
• •The Art of Kokedama: A Touch of Nature's Magic. Elevate your space with the unique charm of a kokedama. Hand-crafted and vibrant, these moss balls bring a piece of living art into your home. Find your perfect kokedama at El Nou Garden and let nature inspire you. (General appeal, tapping into kokedama interest)
• •From Our Garden to Yours: Quality You Can Trust. With decades of experience, El Nou Garden offers a curated selection of robust plants and premium gardening supplies. We're dedicated to helping you cultivate the garden of your dreams. Shop online or visit our center for personalized advice.