Brand Tone

Sentimental and Emotional, Caring and Empathetic, Personal and Intimate, Inspirational and Uplifting, Accessible and Friendly

Brand Values

• •Preservation of Memories
• •Personal Connection
• •Thoughtfulness and Meaningful Gifting
• •Individuality and Uniqueness
• •Quality and Craftsmanship

Best Practices

• •Always Lead with Emotion: Connect every piece of copy back to the core feelings the brand evokes – love, nostalgia, connection, and remembrance. Use evocative language.
• •Emphasize "You" and "Your": Make the customer the hero of their own story. Focus on *their* memories, *their* relationships, and how N'oublie Pas can help *them* preserve and celebrate these.
• •Tell Stories (or Encourage Them): Use storytelling in product descriptions, ads, and social media. Showcase examples of how the jewelry has impacted others or prompt users to share their own stories.
• •Maintain a Gentle, Caring Voice: Even in promotional material, the tone should be soft, understanding, and respectful of the emotions involved with the products. Avoid aggressive sales tactics.
• •Be Consistent Across All Channels: Ensure the sentimental, personal, and caring tone is reflected in website copy, email marketing, social media captions, customer service interactions, and even packaging, creating a cohesive brand experience.

Social Perception

A Go-To for Unique, Sentimental Gifts, Innovative, Emotionally Resonant, Community-Oriented (on social media), Trustworthy for Personalization

Copy Examples

• •Carry their smile, always close. Our Photo Projection Necklace lets you hold a universe of memories in a single, elegant piece. Simply look inside, or shine a light, and your most treasured moment comes to life. The perfect way to say 'N'oublie Pas' – Don't Forget.
• •More than just a gift, it's a feeling. It's the warmth of a hug, the echo of laughter, the story only you share. N'oublie Pas crafts personalized treasures that speak from the heart, turning fleeting moments into eternal keepsakes.
• •Another year of love, laughter, and unforgettable moments. Celebrate your journey together with a personalized gift from N'oublie Pas that tells your unique story. Because some memories are too precious to forget.
• •Struggling to find a gift that truly says it all? Let N'oublie Pas help you create something as unique as your bond. Personalize your love, your memories, your connection. Give a gift that will be cherished forever.
• •What's one memory you wish you could hold in your hand forever? Share your precious moments with us below! At N'oublie Pas, we believe every memory deserves to be eternalized. ✨ #NoubliePasMemories #EternalLove