Brand Tone

Informative, Empowering, Passionate, Aspirational, Modern, Direct & Confident

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Sustainability & Ethical Sourcing
• •Transparency & Education
• •Innovation
• •Community

Best Practices

• •Educate, Don't Just Sell: Always weave in informative tidbits about the benefits of superfoods, the importance of toxin-free coffee, or wellness tips. This reinforces your value beyond just a product.
• •Speak to Aspirations: Connect your coffee to the customer's desire for better health, focus, and overall well-being. Use empowering language that inspires them to achieve their best.
• •Maintain Transparency: Be open about your ingredients, sourcing, and testing processes. This builds trust and aligns with the value of purity.
• •Use Consistent Terminology: Regularly use key phrases like "superfood coffee," "toxin-tested," "organic," "clean energy," and specific ingredient names to solidify brand identity.
• •Show, Don't Just Tell (with Passion): Let the founder's passion and the brand's enthusiasm for health and quality shine through in the language. Use vibrant, positive wording that conveys genuine belief in the products.

Social Perception

Customers likely perceive "Not Your Average Coffee" as a premium, health-focused brand. They are seen as a provider of "clean energy" and a solution for those who experience negative side effects from regular coffee. The association with "superfoods" and "biohacking" positions them towards a health-savvy audience, interested in optimizing their well-being. The female-founded aspect and the founder's story may resonate positively, adding an element of inspiration and relatability. The emphasis on toxin and mold testing addresses a specific concern that some consumers have about conventional coffee, likely building trust and attracting a niche market. The clear distinction from "average" coffee suggests a perception of exclusivity and higher value.

Copy Examples

• •Headline: Upgrade Your Ritual. Unleash Your Potential. Body: Tired of coffee jitters and energy crashes? Not Your Average Coffee is meticulously crafted with organic, toxin-tested beans and powerful superfoods to fuel your focus, boost your immunity, and elevate your well-being. It’s more than coffee, it’s your daily empowerment.
• •Headline: Finally, Coffee That Loves You Back. Body: We believe your daily cup should do more than just wake you up. Our unique blends are infused with nature's finest superfoods like Ashwagandha and L-Theanine, designed to nourish your body and mind. Experience the delicious difference of coffee engineered for vitality.
• •Headline: Know What’s In Your Cup. Demand Better. Body: Commercial coffees can hide mold and toxins. We’re changing that. Not Your Average Coffee is rigorously third-party tested, ensuring every sip is pure, organic, and packed with health-enhancing superfoods. Taste the purity, feel the difference.
• •Headline: From High Altitudes to High Performance. Body: Sourced from the finest organic Peruvian Arabica beans and blended with potent superfoods, our coffee is your partner in achieving more. Sharpen your focus, energize your day, and support a healthier planet with every delicious cup.
• •Headline: Join the Wellness Brew-volution! Body: Not Your Average Coffee isn’t just a drink, it’s a lifestyle. Founded with a passion for biohacking and a commitment to clean ingredients, we’re here to help you stack your habits for optimal health. Make your coffee work for you.