Brand Tone

Disruptive & Rebellious, Confident & Bold, Youthful & Trendy, Authentic & Transparent, Community-focused & Engaging, Aspirational & Empowering

Brand Values

• •Disruption & Innovation
• •Accessibility & Affordability
• •Quality & Craftsmanship
• •Sustainability
• •Authenticity & Transparency
• •Community Empowerment
• •Independence & Integrity

Best Practices

• •Embrace the "Disruptor" Voice: Use active, confident, and sometimes defiant language. Don't be afraid to challenge norms or speak directly to the "old ways" of the industry. Think bold statements and a slightly rebellious edge.
• •Stay Authentic and Transparent: Avoid overly corporate jargon. Speak like real people. If discussing sustainability or processes, be honest about the journey and avoid overstating claims. This builds trust.
• •Keep it Youthful and Engaging: Use contemporary language that resonates with a street-smart, fashion-aware audience. Incorporate questions, calls to action, and a conversational style, especially on social media.
• •Highlight Community and Empowerment: Frame messages around the collective "we" (the brand and its community). Encourage self-expression and individuality. Reference the brand's London roots to ground the narrative.
• •Be Visually and Verbally Cohesive: Ensure the copy aligns with the bold, clean, and often urban aesthetic of the brand's visuals. Use strong headlines and concise body copy that packs a punch, mirroring the impact of their designs and their "NO" messaging.

Social Perception

Innovative and Fresh, High Quality at a Fair Price, Trendy and Desirable, Community-Oriented, Authentic and Relatable, Ethical Considerations, Disruptor Spirit

Copy Examples

• •Headline: DON'T FOLLOW. DISRUPT. Body: Tired of the same old kicks? So were we. notwoways: London-born sneakers ripping up the rulebook. Style that speaks louder. Quality that keeps up. No compromises. #notwoways #SneakerDisruption
• •Headline: BUILT DIFFERENT. FOR EVERYONE. Body: We craft sneakers that stand out and stand up. Premium feel, street-ready design, without the ridiculous price tag. Because true style has no two ways about it – it’s for all. Your city. Your statement. #DesignedForEveryone #LondonStreetwear
• •Headline: THE SNEAKER SCENE SAID "NO." WE SAID "WATCH US." Body: They told us it couldn't be done. Affordable, sustainable, and seriously stylish? Challenge accepted. The new [Model Name] is here. Limited drop. Unlimited attitude. #NoToBS #notwowaysFORMULA
• •Headline: WALK YOUR OWN WAY. WE'LL BRING THE KICKS. Body: Your path is unique. Your sneakers should be too. Notwoways is more than footwear; it’s a statement. Crafted with passion in London, designed for your journey. What are you waiting for? #WalkYourWay #LondonBorn
• •Headline: TRANSPARENTLY BUILT. SUSTAINABLY MINDED. UNDENIABLY FRESH. Body: We’re not about greenwashing. We’re about real steps. Better materials, honest processes, and sneakers you’ll actually want to wear. Join the movement. Feel the difference. #SustainableStyle #notwowaysETHOS