Brand Tone

Inspiring and Creative, Friendly and Approachable, Community-Focused, Enthusiastic and Passionate

Brand Values

• •Creativity and Self-Expression
• •Transformation and Renewal
• •Joy and Happiness
• •Quality Products
• •Inspiration and Education

Best Practices

• •Embrace 'Happy' Language: Consistently use words that evoke joy, inspiration, and positivity, aligning with the goal of being a 'happy place'.
• •Be a Creative Encourager: Frame communication to empower and motivate customers in their DIY endeavors. Use encouraging phrases and celebrate their creativity.
• •Share the Passion: Let Bobbi's genuine enthusiasm for painting and decor shine through in stories, tips, and product descriptions. Authenticity resonates.
• •Foster Community Dialogue: Actively engage with comments and messages on social media. Ask questions to encourage interaction and sharing of projects.
• •Visually Inspire: Ensure all imagery (photos, videos) aligns with the 'urban farmhouse,' vintage, and creatively transformed aesthetic. Visuals should be as inspiring as the text.

Social Perception

Positive Reputation, Hub for DIY Enthusiasts, Creative and Inspiring Outlet, Personal and Passionate

Copy Examples

• •Instagram Post (Image: A beautifully painted vintage dresser): Unlock the magic in your old furniture! ✨ With a splash of Chalk Paint® and a sprinkle of creativity, you can turn any piece from drab to fab. What will you transform next? #NotTooShabbyShop #DIYHomeDecor #ChalkPaintLove #FurnitureFlip #CreativeJourney
• •Facebook Ad (Targeting: Users interested in DIY, home improvement, arts & crafts): Ready to create the home of your dreams? 🥰 Join our upcoming Chalk Paint® workshop and learn all the tips and tricks from Bobbi! No experience needed – just your enthusiasm. Sign up today and let's make something beautiful together! [Link to workshop page] #NotTooShabby #FolsomCA #RosevilleCA #DIYWorkshop #HomeDecorInspo
• •Website Homepage Banner: Not Too Shabby: Your Happy Place for Vintage Finds, DIY Supplies, and Creative Inspiration. Let's transform your home, one brushstroke at a time.
• •Email Newsletter Subject Line: 🎨 Get Inspired! New Arrivals, Workshop Dates, and a Special Treat from Not Too Shabby! (Body Snippet): Hello, creative soul! This week at Not Too Shabby, we're buzzing with new Iron Orchid Designs releases and fresh home decor treasures handpicked by Bobbi. Plus, find out how to give your kitchen cabinets a stunning makeover in our latest blog post!...
• •Pinterest Pin Description (Image: A flat lay of paint supplies and a decor item): All you need for a weekend of creative bliss! ✨ From Annie Sloan Chalk Paint® to unique stencils and decor, find your inspiration at Not Too Shabby. Visit us in Folsom or Roseville, or shop online! #NotTooShabbyDecor #DIYProjects #VintageCharm #PaintItBeautiful #HomeStyling