Brand Tone

Fun, Authentic, Unique, Inclusive, and Passionate

Brand Values

• •Authenticity: "Not The Same believes that differences bring us together and real community is built on authenticity." "Being true to ones style" is a core message.
• •Individuality/Uniqueness: The brand name itself, "Not The Same," and phrases like "Unique Apparel Creations," "Empowering through fashion diversity and personalized creations for everyone," and "help express the real meaning of being different" highlight this value.
• •Inclusivity: "Empowering through fashion diversity and personalized creations for everyone, embracing inclusivity with every print." "Anyone can wear these, with anything they choose."
• •Passion: Stemming from a "passion for sports and streetwear" and being "passionate, funny (we think) and like to hang out with the ones we love."
• •Fun: "NTS is a fun take on the ever present football shirt."

Best Practices

• •Embrace Imperfection and Authenticity: Use relatable language. Don't be afraid to show the human side of the brand, perhaps even a bit of humor as they do in their "About Us".
• •Focus on Individuality: Highlight how the products empower customers to express their unique selves. Use words like "you," "your style," "custom," "unique."
• •Keep it Playful and Energetic: Reflect the "fun take" on fashion. Use vibrant language and avoid overly formal or stiff phrasing.
• •Reinforce Inclusivity: Ensure messaging appeals to a broad audience, emphasizing that "anyone can wear these."
• •Stay True to the "No Rules" Ethos: Encourage freedom of expression in how customers style and wear the products. This can be woven into product descriptions, social media captions, and campaign messaging.

Social Perception

Based on their own descriptions and the nature of their products (customized, unique apparel), customers likely perceive "Not The Same" as a brand for individuals who want to stand out and express their personal style. The emphasis on "no rules" in how to wear their items suggests a perception of freedom and creativity associated with the brand. The origin story of friends creating the brand adds a layer of relatability and grassroots appeal.

Copy Examples

• •Bored of blending in? So are we. Rock your Not The Same custom tee and let your true colours fly. No rules, just you.
• •Your vibe. Your style. Your NTS. We're not about following trends, we're about starting them – one unique piece at a time.
• •Warning: May cause outfit envy. Our Not The Same gear is designed to be as original as you are. Wear it loud, wear it proud.
• •Life's too short for boring clothes. Embrace your different with Not The Same. Because authentic never goes out of style.
• •From gig nights to game days, do it your way. Not The Same: Custom threads for those who dare to be themselves.