Brand Tone

Approachable & Friendly, Professional & Knowledgeable, Inspiring & Aspirational, Personalized & Empathetic, Creative & Sophisticated

Brand Values

• •Client-Centricity
• •Thoughtful Design
• •Quality & Craftsmanship
• •Comfort & Livability
• •Creativity & Individuality
• •Curated Classic Style

Best Practices

• •Embrace the "Not So Plain" Promise: Consistently weave in language that suggests uniqueness, creativity, and a departure from the mundane, while still being approachable. Use playful yet professional phrasing.
• •Speak to "You" (The Client): Maintain a client-centric voice. Focus on their needs, aspirations, and how the design services will benefit them personally, making their space comfortable and reflective of their lifestyle.
• •Balance Professionalism with Personality: While showcasing expertise and design knowledge, inject Jane's friendly and approachable personality. Use a conversational yet polished tone. Avoid overly technical jargon unless explained.
• •Highlight Key Values: Regularly reinforce the core values like "classic," "curated," "comfortable," and "thoughtful design" in your descriptions and storytelling.
• •Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the images are sophisticated and curated, the language should match this level of quality and attention to detail, while still being warm and inviting.

Social Perception

Clients & Followers (based on their social media and "Kind Words"): Likely perceive the brand as a professional, creative, and reliable partner for achieving beautiful and personalized home interiors. They appreciate Jane's ability to translate their vision into reality. General Public: Those who encounter the brand through its website or social media would likely see a polished and professional interior design service that values classic, curated, and comfortable aesthetics with a personal touch. The name "NOT SO PLAIN JANE" effectively communicates a promise of designs that are unique and stand out from the ordinary.

Copy Examples

• •Instagram Post (Project Reveal): From 'just a house' to a haven that tells your story. ✨ We loved bringing this [Room Type, e.g., sun-drenched living room] to life for our wonderful clients, focusing on [Key Feature 1, e.g., blending modern lines with vintage finds] and [Key Feature 2, e.g., creating a cozy reading nook]. Because your home should be anything but plain. 😉 Swipe to see the before! #NotSoPlainJaneDesign #InteriorDesignCleveland #HomeTransformation #CuratedLiving
• •Facebook Ad (Targeting homeowners considering renovation): Dreaming of a home that truly reflects you? At NOT SO PLAIN JANE Design Co., we believe your space should be as unique as your personality. We listen, we design, and we create classic, curated, and comfortable interiors you’ll adore for years to come. Ready to go beyond 'plain'? Let's chat about your vision! Visit our website to learn more about our services. [Link] #ClevelandInteriorDesigner #HomeRenovation #PersonalizedDesign
• •Website Homepage Snippet (Above the fold): Life’s too short for ordinary. At NOT SO PLAIN JANE Design Co., we craft classic, curated, and comfortable spaces that feel uniquely *you*. From full-service design to a simple color refresh, let’s create a home that’s anything but plain.
• •Blog Post Introduction (e.g., "5 Ways to Add Personality to a Neutral Palette"): Love the calm of neutrals but fear the 'blah'? We get it. A neutral palette is a fantastic foundation, but it’s the thoughtful layers of personality that transform it from 'plain Jane' to 'perfectly you.' Today, Jane is sharing 5 simple yet impactful ways to infuse your unique style into any neutral space, ensuring it’s anything but boring! Let's dive in...
• •Email Newsletter Subject Line: Not So Plain Updates: Spring Inspiration & Making Your Home A True Reflection of You! *(Body Snippet):* Hello [Name], At NOT SO PLAIN JANE Design Co., we're all about creating spaces that are both beautiful and deeply personal. This month, Jane shares her top tips for..."