Brand Tone

Sophisticated, knowledgeable, confident, with a creative and slightly cheeky edge. Professional, results-oriented, creative, culture-focused, cool, culturally-attuned, and aspirational.

Brand Values

• •Fashion-Centric Expertise
• •Purpose-Led Partnerships
• •Transparency and Honesty
• •Collaborative Growth
• •Authenticity

Best Practices

• •Maintain the Duality of Art and Science: Always balance creative, fashion-forward language with data-driven, results-oriented terminology. Use phrases like "fuse creative vision with e-commerce expertise" to reinforce this unique position.
• •Speak as an Insider: Use industry-specific language (e.g., "digital flagship," "retention," "conversion optimization") confidently, but always explain the value in a way that feels collaborative, not exclusionary. This shows expertise.
• •Lead with 'Purpose' and 'Story': Consistently use words like "purpose-led," "authentic stories," and "community" when describing ideal clients and goals. This attracts brands that align with your values.
• •Use the "Cheeky but Smart" Name: Don't shy away from the brand name. Briefly explaining the "Liquid" pun in an "About Us" section or in conversation is a great way to start a dialogue and showcase personality.
• •Be Confident and Direct: Adopt a tone that is direct and honest, avoiding fluff. Phrases like "Numbers don't lie, and neither do we" establish a foundation of transparency and trust from the first interaction.

Social Perception

Overwhelmingly positive, positioned as a high-end, expert agency. Recognized as a Gold Member of the Digital Agency Network and a top Shopify Plus partner. Praised for elevating online performance and collaborative energy. Seen as a leading digital authority in European fashion, dynamic, young, and working with

Copy Examples

• •Your digital flagship store should be as compelling as your front row. We build, manage, and grow purpose-led fashion brands on Shopify Plus, fusing creative vision with e-commerce intelligence. Let's create longevity, not just a launch. #notsellingliquid #ecommerce #fashion
• •Artfully balancing creativity with commercial goals. For Fabienne Chapot, we designed a new digital home that matured their brand identity while driving performance. Swipe to see the transformation. #ShopifyPlus #FashionEcomm #DigitalFlagship
• •E-commerce is our language. Fashion is our culture. We provide the 360° expertise to build, manage, and grow your brand in the digital space.
• •We’re a close-knit team of e-commerce experts, data nerds, and fashion lovers from 12 different nationalities. Ready to build the future of fashion with us? We’re hiring. #AgencyLife #Amsterdam #EcommerceJobs
• •Subject: Beyond the code. We noticed [Brand Name]'s unique aesthetic and believe your digital presence could be even more powerful. As Shopify Plus partners with a deep love for fashion, we don't just build websites; we build legacies. Let's talk strategy.