Brand Tone

Nostalgic, Quality-Focused, Confident, and Direct

Brand Values

• •Quality Craftsmanship
• •Authenticity & Heritage
• •Style & Statement
• •Comfort

Best Practices

• •Develop a Brand Voice Chart: Document the core attributes of your brand voice (e.g., Nostalgic, Confident, Passionate), with short descriptions and clear do's and don'ts for each.
• •Prioritize Storytelling: Weave the 'Golden Era' narrative into product descriptions, about sections, and any future content.
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, (future) social media, or customer service interactions, the nostalgic, quality-focused, and confident tone should be maintained.
• •Expand online presence through social media to increase brand visibility and engagement.
• •Actively seek broader customer feedback to refine the understanding of social perception and improve brand messaging.

Social Perception

Positive among existing customers (based on website reviews). Aims for an image of quality, style, and authenticity, rooted in the 'Golden Era of bodybuilding'. Needs to build broader online presence and reputation.

Copy Examples

• •A FABRIC THAT IMPRESSES AT FIRST TOUCH.
• •No compromises here.
• •THE BEST RETROMUSCLES PRODUCT, SIMPLY.
• •When you turn your back, it's a real statement.
• •This isn't fast fashion; it's a commitment to the best.