Tono de Marca

Approachable, local, and health-conscious. It blends a casual, direct style with clever Cantonese wordplay, avoiding overly technical jargon to focus on relatable benefits like low-sugar and artificial-free taste, tailored for the local palate. It conveys expertise while maintaining a community connection.

Valores de Marca

• •Local Identity and Pride
• •Quality and Transparency
• •Health and Wellness Focus
• •Inclusivity and Customer-Centricity

Mejores Prácticas

• •Lead with the 'Made in Hong Kong' Identity: Consistently feature this differentiator in all brand communications to foster local pride and trust.
• •Emphasize the 'Less Sweet' Promise: Highlight the preference for low-sugar, non-artificial taste using phrases like 'just the right sweetness' and 'no fake aftertaste'.
• •Use Local Language and Puns Intelligently: Incorporate Cantonese wordplay where appropriate to maintain an authentic, local voice, ensuring the core message remains clear.
• •Tell the Story Behind the Flavors: Narrate the development process of flavors to reinforce craftsmanship and customer-centricity, rather than just listing ingredients.
• •Be Transparent and Educational: Frame technical discussions, such as protein ratios or sweetener choices, as educational benefits, explaining the 'Not Only Protein' concept.

Percepción Social

Generally positive, with customers praising unique, locally-inspired flavors and a less sweet taste profile compared to international competitors. The 'Made in Hong Kong' status is a significant appeal. Some critique exists regarding the protein-to-total-serving-size ratio for highly-focused athletes.

Ejemplos de Copy

• •Your Afternoon Boost, Hong Kong Style. Who says protein has to be boring? Our Malt Chocolate protein is more than just a supplement; it's a taste of home. Made right here in Hong Kong for those who love authentic flavor without the extra sugar. #NotOnlyProtein #MadeInHongKong #LowSugar
• •Finally. A Protein That Tastes Real. Tired of artificial sweetness? We hear you. That’s why we created a protein for the Hong Kong palate—low in sugar, free of junk, and packed with high-quality whey isolate. It's not just better for you; it's better tasting.
• •Your Zen Moment, Powered by Protein. We spent months perfecting our Uji Matcha flavor, sourcing authentic tea to create a taste that's both earthy and smooth. This zero-lactose whey isolate is your perfect post-workout ritual or mindful afternoon treat. Fuel your body and soul with a taste of Kyoto, made with Hong Kong heart.
• •Love Dairy, But It Doesn't Love You Back? Enjoy the creamy taste of a protein shake without the worry. Our NOP Pro series is made with zero-lactose whey protein isolate, so you can build muscle and recover faster without the bloat. Your gut will thank you.
• •It's Arrived! Our Newest Flavour, Inspired by You.