Brand Tone

Authentic & Personal, Inclusive & Welcoming, Conscious & Mindful, Empowering & Celebratory, Minimalist & Uncomplicated, Bold & Artistic

Brand Values

• •Inclusivity & Representation
• •Clean & Natural Ingredients
• •Multi-Use Functionality & Minimalism
• •Authenticity & Self-Expression
• •Community & Activism
• •Sustainability

Best Practices

• •Lead with Authenticity: Write from a place of genuine belief in the products and values. Share Gloria Noto’s founding story and the "why" behind the brand.
• •Champion Inclusivity in Every Word: Use gender-neutral language. Ensure all copy resonates with a diverse audience, celebrating all identities. Refer to "all bodies," "all people," or "uni-versally sexy."
• •Emphasize Simplicity and Multi-Functionality: Highlight how products are "uncomplicated" and versatile, making routines easier and more sustainable. Use phrases like "less is more," "one-and-done," or "your everything [product]."
• •Educate and Empower: Clearly communicate the benefits of clean, natural ingredients and the brand's ethical commitments. Empower consumers to make conscious choices.
• •Cultivate Community Connection: Use language that fosters a sense of belonging. Encourage dialogue, feature user stories, and highlight the brand's give-back initiatives to reinforce shared values. Use "we," "us," and "our community."

Social Perception

Trusted & Respected, High-Quality & Effective, Ethical & Conscious Choice, Cult Favorite / Indie Darling, Aspirational yet Approachable, Innovative & Trailblazing

Copy Examples

• •Instagram Post (Product Focus): "Your skin, your rules. Our Multi-Benne Stain delivers a buildable wash of color for lips, cheeks, and eyes. Packed with organic botanicals, because self-care should be simple and always feel good. What’s your go-to NOTO ritual? #NOTOBotanics #MultiUseMagic #CleanBeautyForAll"
• •Email Subject Line (Community/Value Focus): "More Than Makeup: Join the NOTO Movement of Radical Self-Care." Email Body Snippet: "At NOTO, we believe beauty is an act of rebellion and self-love. It’s about celebrating every version of you, with clean, potent formulas that work as hard as you do. Discover essentials made for all bodies, all identities. Because you are NOTOrious."
• •Website Banner (Brand Ethos): "NOTO Botanics: Uni-versally Sexy. Radically Inclusive. Consciously Crafted. This is Self-Care, Uncomplicated."
• •TikTok Video Caption (Problem/Solution & Engagement): "Tired of a 10-step routine? 🥱 Our Deep Serum + Multi-Benne Stick = Your 2-step glow up. ✨ Clean ingredients, maximum impact. Show us your #NOTOGlow! #MinimalistBeauty #GenderFluid #VeganSkincare"
• •Product Description (Agender Oil): "More than just an oil, Agender Oil is a statement. A nourishing blend for hair, skin, and spirit, crafted with potent botanicals. With every purchase, we give back, fueling change and celebrating community. Use it everywhere, be unapologetically you. #NOTOCares #AgenderOil #BeautyWithPurpose"