Tono de Marca

Sophisticated, Functional, and Minimalist.

Valores de Marca

• •Urban Functionality
• •Innovation and High-Quality Materials
• •Minimalist Aesthetics
• •Quality Over Hype

Mejores Prácticas

• •Lead with Function, Support with Style: Always start by highlighting a practical benefit or technical feature (e.g., "waterproof," "magnetic closure," "13-inch laptop sleeve"). Follow up by explaining how this function fits into a stylish, urban lifestyle.
• •Use a Technical and Precise Vocabulary: Employ specific terms like "urban climate," "advanced functionality," "seam-sealed construction," and "minimalist design." This reinforces the brand's expertise and commitment to quality engineering.
• •Maintain a Confident and Understated Tone: The copy should be direct and assured, not boastful. Let the product's features and quality speak for themselves. Use simple, strong sentences.
• •Emphasize the "Why," Not Just the "What": Instead of just saying "waterproof bags," explain *why* it matters: "Because the city's weather is unpredictable, we designed our bags with a waterproof shell to protect your technology and essentials."
• •Ensure Visual and Textual Consistency: The clean, minimalist aesthetic of the products should be mirrored in the copywriting. Use ample white space, clean fonts, and short, concise paragraphs. The language should be as uncluttered as the design of the bags.

Percepción Social

A Premium, Insider's Choice. The public and customers perceive NOTIVE/CANTERA as a high-quality, functional, and stylish bag brand. It's seen as an intelligent choice for those in the know, bridging the gap between utilitarian outdoor brands and pure fashion labels. Being carried in prestigious select shops like BEAMS, SHIPS, and EDIFICE solidifies its reputation as a trusted and fashion-forward brand. While praised for its quality and design, some online comments note that the product lineup is relatively small, which is consistent with a focused, curated brand identity.

Ejemplos de Copy

• •Engineered for the metropolis. The KUALA backpack features a waterproof shell and German-engineered magnetic fasteners to protect your essentials from the unpredictable city climate. Move through your day, uninterrupted.
• •We started with a single concept: the ultimate city bag. By fusing minimalist design with advanced materials, we create companions for a life in motion. This is function-first, built to last. This is NOTIVE/CANTERA.
• •The ON/OFF Collection. Seamlessly transition from the boardroom to the city streets. Designed for versatility, built for durability. Discover bags that adapt to your day.
• •It's all in the details. Our signature FIDLOCK® buckles provide a secure closure that you can operate with one hand. Effortless access, uncompromised security. Experience intelligent design.
• •Your city, your style. Our tote bag combines clean aesthetics with practical organization for the modern professional. Carry your ambition with quiet confidence.