Brand Tone

Artistic, Genuine, and Appreciative

Brand Values

• •Artisan Craftsmanship: Emphasis on handmade, unique pieces created with thought and care.
• •Quality Materials: Use of 14k Gold Fill and a commitment to hypoallergenic options.
• •Customer Connection: A focus on providing a positive and personal experience for customers.
• •Authenticity: Designs that are "true to herself," suggesting a value for originality and personal expression.
• •Accessibility: Offering quality alternatives like Gold Fill to make beautiful jewelry more attainable.

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the process of creation, or the meaning embedded in certain designs. This reinforces the "artistic" and "genuine" aspects.
• •Use Warm and Personal Language: Address your audience directly and use words that convey appreciation and connection (e.g., "we're thrilled," "thank you for sharing," "inspired by you"). This fosters the "appreciative" tone.
• •Highlight Craftsmanship and Quality: Clearly communicate the handmade nature of the jewelry and the quality of the materials used (e.g., "hand-formed," "carefully selected," "durable 14k Gold Fill"). This supports the "genuine" and "artistic" values.
• •Be Authentic in Your Voice: Let the artist's personality shine through in the copy. If the designs are "true to herself," the brand's voice should reflect that unique perspective.
• •Maintain Visual and Textual Cohesion: Ensure the tone of your copy aligns with the visual aesthetic of your website and social media. If the visuals are delicate and artistic, the language should complement that feel.

Social Perception

Customers and the public likely perceive Notions of Lovely as a brand that offers beautiful, high-quality, handcrafted jewelry. The artist is seen as talented and dedicated. There's an appreciation for the uniqueness of the designs and the positive purchasing experience.

Copy Examples

• •Instagram Post: "Each swirl of gold, every carefully chosen stone, tells a story. ✨ Our latest collection is inspired by the quiet beauty of a Michigan morning. Discover pieces as unique as you are. #NotionsOfLovely #HandmadeJewelry #ArtisanMade #GoldFillLove #UniqueDesigns"
• •Facebook Ad: "More than just jewelry, it's a little piece of lovely, handcrafted with passion. ❤️ We believe in beautiful adornments for your everyday life. Explore our 14k Gold Fill collection – kind to your skin and made to last. Shop now and find your new favorite! [Link to website] #RealJewelryRealLife #NotionsOfLovely #ShopSmall #MichiganMade"
• •Product Description: "The 'Whispering Willow' earrings evoke the gentle sway of willow branches in a summer breeze. Hand-formed in luminous 14k Gold Fill, these lightweight adornments offer a touch of nature-inspired elegance. We pour our hearts into each piece, hoping it brings a little sparkle to your day. [Materials, dimensions, care instructions]. Thank you for appreciating handmade. 🙏"
• •Email Newsletter Snippet: "From our studio to your jewelry box, a little note of thanks. 🥰 We've been so inspired by your recent stories and how you're styling your Notions of Lovely pieces! This month, we're drawing inspiration from [mention a theme, e.g., vintage lace, wildflowers] to bring you even more unique adornments. Keep an eye out for new arrivals soon! With gratitude, Marie & the Notions of Lovely Team."
• •Pinterest Pin Description: "Adorn yourself with intention. ✨ Our handcrafted 14k Gold Fill jewelry is designed to be cherished. Discover timeless pieces that speak to your soul. Perfect for gifting or a special treat for yourself. Click through to explore the collection! #NotionsOfLovely #HandcraftedJewelry #GoldFilledJewelry #ArtisanJewelry #MeaningfulAdornments"