Brand Tone

Whimsical and Playful, Informative and Straightforward, Quality-Oriented, Globally Inspired (with a Japanese focus)

Brand Values

• •Community
• •Environment
• •Ethics
• •Respect
• •Quality
• •Originality/Design

Best Practices

• •Develop a Core Messaging Guide: Clearly define the brand's voice (e.g., "Playfully Clever Guide to Green Thumbs"), key phrases, and words to use/avoid. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. For Noted UK's plant kits, it's likely gift-givers, parents, and individuals who appreciate cute, quirky, and easy-to-manage nature products. Tailor the whimsy and information accordingly.
• •Embrace Storytelling: Share the origin of the products (e.g., "designed in Japan," "a bestseller for 15 years"). This adds personality and connects with values like respect for design and quality.
• •Be Consistent Across All Touchpoints: Whether it's a product description, an email, or (if developed) a social media post, the underlying tone should feel familiar and authentically "Noted UK."
• •Review and Refine: Regularly review content to ensure it still aligns with the brand tone and values, especially as new products are introduced or marketing strategies evolve. Gather feedback if possible.

Social Perception

A provider of curious and well-designed activities and kits suitable for gift, museum, and toy shops.

Copy Examples

• •Product (Eggling): "Meet the Eggling! 🥚🌱 Looks like an egg, feels like an egg, but crack the top to discover a delightful garden ready to sprout. An original Japanese design, bringing 15 years of joy to homes. Perfect for curious kids and the young at heart!"
• •Social Media (if they had one, for a new animal planter): "Say hello to our newest friend, the [Animal Name] Planter! 🌿 Just fill its pack with water, and watch your favorite herbs happily sip away. Made with care and a touch of Japanese whimsy. Who knew gardening could be this adorable? #NotedUK #CutePlanters #GrowYourOwnFun"
• •Website Banner: "Discover Gifts That Grow! 🌱 Unique, Japanese-inspired plant kits and curiosities. Quality designs that spark joy and a love for nature. Shop Noted UK."
• •'About Us' Snippet: "At Noted UK, we thoughtfully select and distribute charming gifts and growing kits, many born from Japanese ingenuity. We believe in quality, ethical sourcing, and bringing a little bit of fun and nature into your home. Explore our curated collection."
• •Email Subject Line: "🌿 Unbox a Little Wonder: New Japanese Plant Kits Inside!"