Brand Tone

Confident & Assertive, Accessible & Inclusive, Value-Oriented & Smart, Transparent, Enthusiastic & Engaging

Brand Values

• •Affordability
• •Quality
• •Accessibility
• •Customer Satisfaction
• •Ethical Practices
• •Transparency

Best Practices

• •Always Emphasize Value & Quality: Continuously reinforce the message that Noted Aromas offers high-quality fragrances, comparable to designer brands, but at an accessible price point. Avoid language that sounds "cheap," focusing instead on "smart" or "savvy."
• •Be Confident, Not Arrogant: Express conviction in the product's similarity and quality, but support claims with customer testimonials or specific scent note comparisons where appropriate.
• •Maintain Transparency about "Inspired By": Clearly state that the fragrances are "inspired by" popular designer scents. This builds trust and manages expectations. Use phrases like "Our version of..." or "Inspired by..." rather than "exact replica" to avoid legal issues and maintain honesty.
• •Use Relatable and Aspirational Language: Connect with the customer's desire to experience luxury and feel good, while also acknowledging their budget-consciousness.
• •Incorporate Social Proof: Regularly feature positive customer reviews, user-generated content, and media mentions to validate the brand's claims and build a sense of community.

Social Perception

Positive, Savvy Choice, Skepticism/Mixed, Growing Recognition

Copy Examples

• •Headline: Your Favourite Designer Scents, Without the Designer Price Tag. Body: Why pay a fortune to smell incredible? Noted Aromas brings you high-quality, long-lasting perfumes inspired by the world’s most iconic fragrances. Experience luxury, affordably. All made with love in the UK, vegan and cruelty-free.
• •Headline: Obsessed with [Popular Designer Perfume]? You’ll Love Our [Noted Aromas Equivalent Name]. Body: Get the same unforgettable notes and sophisticated trail you adore, for a fraction of the cost. Our customers are raving about the stunning similarity. Dare to compare?
• •Social Media Post: ✨ Smell like a million dollars, not spend it! ✨ Our community can't get enough of [Best-Selling Noted Aroma Scent], inspired by the iconic [Designer Scent]. Swipe to see what they're saying! #NotedAromas #DesignerInspired #AffordableLuxury #PerfumeDupe #VeganFragrance
• •Product Description Snippet (for a scent inspired by a woody designer fragrance): Indulge in the rich, captivating aroma of our [Noted Aromas Scent Name]. Inspired by the timeless elegance of [Designer Scent Name], this fragrance blends deep woody notes with [mention a key note or two] for a sophisticated and long-lasting impression. Perfect for those who appreciate quality and smart choices.
• •Email Subject Line: Unlock Luxury Scents 🔑 Your Exclusive Offer Inside! Body Preview: Don't just dream about that designer fragrance. Own its essence with Noted Aromas. Discover our collection of affordable, high-quality inspired perfumes...