Brand Tone

aspirational, educational, and intimate

Brand Values

• •Personalization and Individuality
• •Luxury and Quality
• •Artistry and Craftsmanship
• •Connection and Memory
• •Eco-Friendliness

Best Practices

• •Use Evocative and Sensory Language: Always describe scents and experiences with rich, descriptive language that appeals to the imagination and emotions. Use words that evoke luxury, artistry, and personal expression.
• •Maintain an Educational Tone: Continue to weave in the language of perfumery (notes, accords, sillage, etc.) to position the brand as an expert and to enrich the customer's understanding and appreciation of the craft.
• •Emphasize Personalization: Every piece of copy should, in some way, tie back to the core value of individuality. Frame the products and experiences as a means of self-expression.
• •Tell a Story: Whether it's the founder's story, the inspiration behind a new scent, or the potential story a customer can create, narrative is a powerful tool for this brand. Use storytelling to forge a deeper connection with the audience.
• •Keep it Aspirational but Accessible: While the brand is luxurious, the tone should remain inviting. The goal is to make the "epitome of luxury" feel attainable for their target audience, encouraging them to see it as a worthwhile indulgence.

Social Perception

The public perception of Note and Accord appears to be positive, centered on the unique and personal experience they offer. The brand is perceived as an ideal destination for special occasions like date nights or group events, creating a perception of refined elegance and sensual allure. Their active and aesthetically pleasing social media presence likely contributes to a perception of the brand as modern, engaging, and in-touch with its audience.

Copy Examples

• •Your story is unique. Shouldn't your scent be, too? Discover the art of fragrance creation in our studio and design a perfume that is unequivocally you. Book your experience at the link in our bio.
• •Introducing Reverie 97. A daydream captured in a bottle. Layers of smoky sandalwood and rich vanilla dance with the fresh sweetness of fig. A scent as unforgettable as the stories it inspires.
• •Why settle for a scent that's simply pleasant, when you can wear one that's profound? Our signature collection is crafted for those who understand that fragrance is the most intimate form of luxury. Explore the collection.
• •Date night, redefined. Step into a world of scent and create something beautiful together. Our custom fragrance workshop is an intimate experience you'll both remember long after the evening ends. Reserve your spot.
• •From a cherished memory to a shared passion. Our founder's journey began with a single bottle of oil, a gift from her father. Today, we invite you to be a part of that story and create your own scented legacy. #NoteAndAccord