Tono de Marca

Aspirational yet accessible, encouraging, stylish, and community-focused. Positive and empowering, energetic, trendy, and engaging on social media. Like a fashionable friend giving style advice.

Valores de Marca

• •Affordability & Quality
• •Inspiration & Empowerment
• •Trend-Driven Style
• •Customer-Centricity
• •International Growth

Mejores Prácticas

• •Lead with Lifestyle: Focus on the feeling and the lifestyle that the jewelry enables, not just the product features. Use aspirational language that speaks to adventure, confidence, and personal style.
• •Emphasize 'Affordable Luxury': Consistently pair the message of affordability with quality. Use terms like "luxe for less", "high-quality", and "durable" to build trust and convey value.
• •Engage with Your Community: Continue to feature user-generated content and use a conversational, friendly tone in social media comments and captions. Ask questions to encourage interaction and make followers feel like part of the brand.
• •Tell a Story: Weave the founder's story and the brand's "dream big" ethos into "About Us" pages, blog posts, and occasional social media content to reinforce the brand's inspirational values.
• •Stay Visually Consistent: Ensure all visuals—from website photography to social media posts—reflect the clean, modern, and stylish aesthetic. This visual consistency is key to reinforcing the brand's tone without words.

Percepción Social

Positive, praised for affordability, quality, and stylish designs. Rapid growth and industry recognition. High social media engagement. Perceived as trendy, must-have accessories.

Ejemplos de Copy

• •Your adventure-proof accessories. ☀️ Our waterproof stainless steel jewelry is made for sunny days, spontaneous dips, and everything in between. Where are you taking your Notbranded pieces this summer? #Notbranded #WaterproofJewelry #SummerStyle
• •On-screen text: "Ring stacking combos you NEED to try." Caption: "Your daily arm party, sorted. ✨ Which stack is your favorite? Tap the link in bio to shop the look! #RingStack #JewelryHack #Notbranded #AffordableLuxury"
• •Hi [Customer Name], ready for a style refresh? The collection we've all been waiting for is finally here. Inspired by a blend of timeless elegance and modern trends, these are the pieces you won't want to take off. And you don't have to—they're all waterproof. Discover your new forever favorites. [Shop Now Button]
• •Headline: Style That Lasts. Prices You'll Love. Body: "From dainty chains to statement pieces, find your signature necklace at Notbranded. Made with waterproof stainless steel, our jewelry is designed for your everyday life. Fast shipping across Europe. Shop your faves now!"
• •Affordable, Trendy, Waterproof Jewelry. Your Story, Your Style. Shop The New Collection.