Brand Tone

Thoughtful & Heartfelt, Playful & Whimsical, Chic & Stylish, Personal & Friendly, Slightly Quirky & Unique

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Thoughtful Gifting & Connection
• •Discovery & Curation
• •Customer Delight & Experience
• •Creativity & Design
• •Making the Everyday Special

Best Practices

• •Embrace Storytelling: Frame products around the moments they create or the feelings they evoke. Connect with the "why" behind the gift, not just the "what."
• •Use Evocative Language: Employ words that convey quality, uniqueness, and delight (e.g., "treasure," "magic," "crafted," "bespoke," "gleaming," "charming").
• •Maintain a Personal Touch: Even in general copy, write as if speaking to an individual. Use "you" and "your" to create a direct connection. Incorporate elements of the founder's passion for gifting.
• •Highlight Uniqueness & Craftsmanship: Always weave in details about the personalization, the quality of materials, collaborations with artists, or the special design elements that make each item distinct.
• •Keep it Positive and Slightly Playful: Ensure the overall feeling is upbeat and joyful. A touch of wit or whimsy can be effective, aligning with the brand's desire to make gifting fun and exciting. Avoid overly formal or generic corporate language.

Social Perception

Positive, Aspirational but Accessible, Reliable for Gifting, Innovative (Historically), Good Quality, Slight Room for More Variety/Innovation by Some

Copy Examples

• •Unwrap a little magic. ✨ Discover unique, personalized treasures designed to delight. Because the best gifts tell a story.
• •More than just a notebook, it's where their next big idea begins. Crafted from supple Italian leather and hand-monogrammed just for them. Jot, dream, create – beautifully.
• •Sending joy, one perfectly personal parcel at a time. Who are you surprising this week? Tag someone who deserves a little Not Another Bill magic! #ThoughtfulGifting #PersonalisedPerfection #NotAnotherBill
• •Psst... A little something special (and a treat for you!) inside.
• •Not Another Bill: Making gifting personal, playful, and a little bit magical since 2011. Discover unique treasures, beautifully crafted and thoughtfully designed to bring more joy to every letterbox (and inbox!).