Brand Tone

Sophisticated & Elegant, Minimalist & Understated, Quality-Conscious & Assured, Responsible & Mindful, Personal & Welcoming (in-store/community context)

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Scandinavian Aesthetics
• •Sustainability & Responsibility
• •Customer Centricity & Personal Connection
• •Authenticity & Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Notabene tone (Sophisticated, Minimalist, Assured, Responsible, Personal) with examples of do's and don'ts for all written communication.
• •Prioritize 'Quality' and 'Timelessness' in Messaging: Consistently weave in narratives about Italian craftsmanship, durable materials, and designs that are made to last, reinforcing the core value proposition.
• •Embrace Understated Elegance: Use clear, concise language. Avoid jargon, overly casual slang, or excessive hype. Let the quality of the product and the sophisticated imagery speak for themselves.
• •Be Authentic in Sustainability Communication: Clearly explain initiatives like 'REVIVE' and the use of by-product materials without greenwashing. Focus on tangible actions and the philosophy of 'buy less, buy better.'
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy always aligns with the high-quality, minimalist, and often artistic visual style seen on Instagram and the website. The language should feel as curated and considered as the products and store design.

Social Perception

High-Quality & Luxurious, Stylish & Fashion-Forward (yet timeless), Respect for Craftsmanship, Innovative Retail Experience, Conscious Brand

Copy Examples

• •Headline (Website/Social Media): Enduring Style. Italian Craftsmanship. Copenhagen Heart.
• •Product Description Snippet (e.g., for a classic loafer): The Renzo Loafer: A contemporary reinterpretation of a timeless essential. Meticulously handcrafted in Italy from the finest European leathers, designed in Copenhagen to offer seasonless elegance and unparalleled comfort. Invest in quality that transcends trends.
• •Instagram Caption (Image of shoes in an artful setting): Sculpted for the everyday. Discover silhouettes that blend Scandinavian simplicity with enduring quality. #NotabeneCPH #TimelessModernClassics
• •Sustainability Page Snippet: Consciously Crafted. Designed to Last. At Notabene, we believe in 'Buy Less, Buy Better.' Our commitment extends from responsibly sourced materials to our REVIVE program, ensuring your cherished pieces can find new life. Walk with purpose.
• •Email Subject Line (New Collection): Introducing the Autumn Collection: Timeless Designs, Responsibly Made.