Brand Tone

Empowering, witty, and reassuring.

Brand Values

• •Creativity as Self-Care
• •Accessibility & Inclusivity
• •Community & Niche Fulfillment
• •Quality & Uniqueness

Best Practices

• •Lead with the 'Why': Always start with the core message of creativity as a relaxing escape. Frame your products not just as items, but as experiences that provide a break from the 'daily grind'.
• •Use Relatable Humor: Continue using witty, self-aware copy like 'minus the craft store chaos.' This creates an 'insider' feeling with your audience and shows you understand their creative pain points.
• •Empower, Don't Just Sell: Use active, encouraging language. Phrases like 'Transform your space your way' and 'tap into your own creativity' should be woven throughout your copy to reinforce the customer's role as a creator.
• •Be Explicitly Reassuring: Always highlight the 'foolproof' and 'mess-free' nature of the kits. For a potential customer hesitant about their own skills, this reassurance can be the final nudge they need to make a purchase.
• •Speak to Your Niche: When marketing the Jewish-themed products, don't be afraid to use specific and appreciative language that acknowledges you are filling a valued role in the community, as reflected in your testimonials.

Social Perception

Highly valued and needed resource within the Jewish community for creative and culturally relevant products. Perceived as a provider of engaging activities for various age groups, from children at summer camp to families at reunions. Seen as a thoughtful creator who understands and fills a specific niche with high-quality, creative products.

Copy Examples

• •Your 'do not disturb' sign has a new best friend. Our Diamond Art kits are more than just a project; they're your permission slip to tune out the noise and tune into your creativity. We provide everything you need—minus the stress. Ready to make some magic? ✨ #Not2Shabbey #CreativeEscape #JewishArt
• •Pinterest Fails? Not on Our Watch. Your Foolproof Creative Escape Awaits.
• •Finally, a Craft Kit That Gets You. Remember that time you bought a cart full of supplies for a project that ended in a glitter explosion and a half-finished 'thing'? We've been there. That's why this kit comes with everything you need and instructions so clear, you'll feel like a creative genius. (Because you are.)
• •Skip the generic. Give a gift they'll actually want to show off. Unique, hand-designed art and DIY kits for the creative soul in your life.
• •In a world of endless scrolling, we believe in the power of creating. Not 2 Shabbey was born from a desire to give everyone a chance to unplug and make something beautiful. We handle the messy parts so you can focus on the fun.