Brand Tone

Passionate & Enthusiastic, Appreciative & Knowledgeable, Sustainable & Conscious, Personal & Approachable, Curated & Quality-Focused

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Nostalgia & History
• •Uniqueness & Character
• •Customer Connection & Service

Best Practices

• •Embrace Storytelling: For each product or social media post, share a snippet of its history, design significance, or the restoration journey. This reinforces the value of nostalgia and craftsmanship.
• •Use Warm and Personal Language: Continue using 'we' and sharing insights from Maria and Magnus. This maintains the approachable, small-business feel. Phrases like 'we burn for,' 'handpicked by Maria,' or 'restored by Magnus' build connection.
• •Highlight Sustainability Naturally: Weave in the benefits of reuse and circular economy principles in product descriptions and brand messaging, rather than making it a standalone, preachy point. The phrase 'Välkommen att återbruka tillsammans med oss!' (Welcome to reuse together with us!) is a great example.
• •Be Visually Consistent: Ensure that photography and visual styling across the website and social media align with the retro, warm, and curated aesthetic. This visually reinforces the brand tone.
• •Educate and Share Knowledge: Briefly explain design terms, eras, or materials when appropriate. This positions the brand as knowledgeable and passionate, adding value beyond the transaction and appealing to enthusiasts.

Social Perception

A Destination for Unique Finds, Eco-Friendly Choice, Trustworthy & Quality-Oriented, Inviting & Friendly, Specialized & Niche

Copy Examples

• •Headline: Give Your Home a Story. Discover Our Handpicked Retro Treasures. Body: At Nostalgioasen, we believe every piece of furniture has a past and deserves a future. Explore our lovingly restored vintage finds and bring timeless character into your space. Because sustainable style is always in vogue.
• •Headline: From Our Workshop to Your Home: The Art of Retro Reimagined. Body: Magnus is a dab hand at bringing tired classics back to their former glory, while Maria curates unique pieces with an eye for enduring design. Together, we’re Nostalgioasen – your source for quality vintage furniture that tells a tale.
• •Headline: More Than Just Furniture. It's a Piece of History. Body: Remember that distinct charm of 1960s teak? Or the playful elegance of rattan? We carefully select and restore items that evoke nostalgia and add a unique touch to modern living. Find your next conversation starter at Nostalgioasen.
• •Headline: Join the Circular Movement. Choose Vintage. Choose Nostalgioasen. Body: Why buy new when you can embrace the beauty of reuse? Our collection of retro furniture and decor isn't just about style – it's about making a conscious choice for a more sustainable world. Welcome to reuse with us!
• •Headline: Freshly Sourced, Beautifully Restored: New Vintage Arrivals This Week! Body: Step back in time with our latest collection of handpicked retro gems. From elegant sideboards to quirky home accents, each piece is chosen for its unique character and restored with care. See what treasures we've unearthed for your home! (Follow us on Instagram @nostalgioasen for the first look!)