Brand Tone

Authentic, Warm, and Encouraging. The brand speaks with genuine passion about Haitian culture and food, is friendly and welcoming, and empowers home cooks by making complex flavors accessible and convenient.

Brand Values

• •Heritage & Tradition
• •Authenticity & Quality
• •Family & Conviviality
• •Simplicity & Accessibility
• •Discovery & Travel

Best Practices

• •Always Lead with the Story: Every piece of content, from a product description to a social media post, is an opportunity to reinforce the brand's origin. Connect the products back to the founder's memories, family, and Haitian heritage.
• •Use "You-Centric" Language: Frame the benefits around the customer. Instead of saying, "We created this for convenience," say, "You can create flavorful meals in minutes." This makes the message more personal and impactful.
• •Emphasize a Sensory Experience: Use descriptive and evocative words that appeal to taste, smell, and sight. Phrases like "aromatic," "vibrant," "a journey for your taste buds," and "the soul of Creole cooking" bring the product to life.
• •Maintain a Warm and Inclusive Tone: Use welcoming language. Ask questions in social media captions to encourage interaction. Make customers feel like they are part of the Akasan family and its community.
• •Highlight the "Why": Consistently communicate the core values. Remind customers that the spices are organic, the blends are artisanal, the recipes are traditional, and the mission is to share culture and make cooking simple and joyful.

Social Perception

Highly positive. The brand is perceived as trustworthy, high-quality, authentic, culturally rich, a 'kitchen essential' for transforming simple meals, and community-focused due to its engaging social media presence.

Copy Examples

• •From Haiti to your kitchen. ❤️ This is more than just a recipe; it's my mother's legacy. Our "Épices Complètes" blend brings the authentic taste of our family's Sunday dinners to your table. No guesswork, just pure, balanced flavor. Ready to create your own tradition? #Akasan #HaitianFood #FamilyRecipe
• •Taste the Story. Authentic, organic Haitian spice blends crafted in France. Simplify your cooking, and let every meal be a journey.
• •Your Shortcut to Creole Flavor. Dreaming of a rich, aromatic chicken colombo but don't know where to start? Our Ti Madras blend is your answer. A perfectly balanced mix of turmeric, cumin, and a subtle hint of chili, it delivers the soul of Creole and Indian-inspired dishes. Ideal for meats, fish, or even roasted potatoes. One spoonful is all it takes to travel.
• •Boring rice? 🍚 -> Wait for it... -> Akasan Magic! ✨ Stop settling for bland. Our 'Parfum de Riz' blend turns your everyday side dish into the star of the show. Link in bio to change your life! #SpiceUpYourLife #FoodHack #EasyRecipe
• •A taste of home, from our founder Pierre-Samuel.