Brand Tone

Playful, Fun, Friendly, Approachable, Premium, High-Quality, Celebratory, Gifting-Oriented, Modern, and Trendy

Brand Values

• •Quality
• •Joy and Celebration
• •Personalization and Connection
• •Customer Satisfaction
• •Nostalgia with a Modern Twist

Best Practices

• •Embrace Playfulness with Polish: Use fun, lighthearted language, emojis where appropriate (especially on social media), and engaging questions. However, always ensure grammar and spelling are impeccable to maintain the 'premium' aspect of the brand.
• •Focus on the 'Gifting' and 'Treat' Experience: Frame copy around the joy of giving and receiving. Highlight how NOSH NYC products make occasions special or serve as a delightful personal indulgence. Words like 'celebrate,' 'delight,' 'treat,' 'joy,' and 'sweeten' should be common.
• •Highlight Premium Quality Subtly: Weave in references to 'European,' 'premium,' 'curated,' and 'finest' without sounding overly formal or stuffy. The quality should feel inherent, not just stated. Example: 'Discover a world of flavor with our handpicked European chocolates.'
• •Keep it Personal and Approachable: Use a conversational style, especially in social media and email marketing. Address the customer directly (e.g., 'You deserve a treat!'). If referencing the founders, maintain the 'mother-daughter duo' warmth.
• •Visual and Verbal Harmony: Ensure the copy always complements the vibrant, colorful, and modern aesthetic of the brand's visuals. The words should evoke the same feelings of fun, quality, and delight that the images do. For instance, if an image is bright and playful, the copy should match that energy.

Social Perception

Positive, Giftable and Special, High-Quality Treat, Fun and Engaging, NYC-focused (with broader appeal)

Copy Examples

• •Sweeten someone's day (or your own – we won’t tell! 😉) with a NOSH NYC custom candy box! ✨ Packed with premium European treats and your own special message, it’s pure happiness, delivered. 🍬 #NoshNYC #CandyGifts #SweetTreats #NYCFood #GiftIdeas
• •Elevate Your Corporate Gifting! 🎁 Say 'thank you' or 'congrats' with a taste of European sweetness. NOSH NYC offers premium, customizable candy gifts that leave a lasting impression. Because a little sugar goes a long way! [Link to Corporate Gifting Page]
• •Pucker Up, Buttercup! 😜 Our new Super Sour Stash is here to tingle your taste buds and add a zesty kick to your day. A curated mix of the finest European sour candies, it's a delightfully daring treat. Go on, you deserve it! #NoshSour #CandyLover #EuropeanCandy
• •🍬 Unwrap Joy! Festive Flavors Have Arrived at NOSH NYC 🍬
• •Sweet Dilemma! 🤔 Which NOSH NYC treat are you craving today? [Poll: Gummy Bliss vs. Chocolate Dreams] Cast your vote and tag a friend who needs a sweet surprise! #NoshFavorites #CandyCravings #InteractiveFun