Brand Tone

Friendly, Approachable, Caring, Empathetic, Professional, Expert, Community-Oriented, Trustworthy, Reliable

Brand Values

• •Quality
• •Customer Satisfaction
• •Creativity and Artistry
• •Personal Service
• •Community Connection
• •Reliability

Best Practices

• •Emphasize "Local" and "Community": Consistently remind customers that Norton's is a local Bucyrus business, fostering a sense of connection and support for the community.
• •Focus on Emotion and Occasion: Tailor language to the specific feeling the flowers are meant to convey (joy, love, sympathy, celebration). Use words that evoke these emotions.
• •Highlight Expertise with a Personal Touch: Balance professionalism and skill (e.g., "expert designers," "quality craftsmanship") with warm, approachable language (e.g., "we're here to help," "your vision matters").
• •Maintain a Positive and Uplifting Voice: Even when dealing with somber occasions like sympathy, the underlying message should be one of care, comfort, and beauty. For everyday and celebratory posts, keep the tone cheerful and bright.
• •Be Clear, Reliable, and Trustworthy in Service Descriptions: When talking about services like same-day delivery or custom orders, use clear, confident language that assures customers of dependability and quality.

Social Perception

Positive, Established and Reputable, Helpful and Accommodating, Community Contributor

Copy Examples

• •Fresh Flowers, Heartfelt Moments. Norton's Flowers: Bucyrus's trusted choice for beautiful, handcrafted arrangements and same-day delivery. Let us help you share a smile today!
• •Express your deepest condolences with grace and beauty. Our compassionate florists at Norton's Flowers will create a tasteful arrangement to convey comfort and respect during this difficult time. Delivered with care throughout Bucyrus.
• •Your dream wedding, beautifully arranged. At Norton's Flowers, our expert designers bring your floral vision to life with creativity and personal attention. Schedule your complimentary consultation in Bucyrus today and let's make your special day unforgettable.
• •Brighten someone's day, just because! ☀️ A vibrant bouquet from Norton's Flowers is the perfect way to show you care. Locally owned and lovingly arranged right here in Bucyrus. #NortonsFlowers #BucyrusOhio #FreshBlooms #SpreadJoy
• •For generations, Norton's Flowers has been more than just a flower shop in Bucyrus; we're your neighbors, dedicated to bringing joy and comfort through the art of floral design. Quality blooms, creative touches, and a friendly smile – that's the Norton's promise.