Brand Tone

Friendly & Welcoming, Casual & Relaxed, Vibrant & Energetic, Authentic & Unpretentious, Community-Focused, Playful & Humorous (subtle)

Brand Values

• •Quality & Freshness
• •Great Experiences
• •Hospitality
• •Community & Connection
• •Enjoyment & Fun
• •Innovation
• •Being Good, Doing Good

Best Practices

• •Keep it Real & Approachable: Use conversational, friendly language. Avoid overly formal or corporate jargon. Think chatting with a mate over a beer.
• •Focus on the Experience: Highlight not just the products (beer, food) but the atmosphere, the views, the social connection, and the overall good vibes. Use sensory language.
• •Embrace the Good: Weave in good naturally – good brews, good food, good times, good views, good company. It reinforces the brand name and ethos.
• •Be Enthusiastic & Positive: Convey genuine excitement for the offerings and the customer experience. Use upbeat language and positive framing.
• •Stay Authentic to Kiwi Roots: Maintain a touch of good ol' Kiwi hospitality in the tone – be down-to-earth, welcoming, and perhaps subtly humorous where appropriate, reflecting the parent brand's don't take life too seriously vibe.

Social Perception

Popular Social Hub, Great for Drinks & Atmosphere, Good for Casual Dining & Groups, Service-Oriented, Value for Location, Reliable Quality

Copy Examples

• •Facebook Post (New Beer Launch): Thirsty? So are we! 😉 Fresh from the Waikato, our new [Beer Name] Hazy Pale Ale is tapped and ready to pour. Bursting with [flavour notes], it's pure sunshine in a glass. Swing by North Wharf, grab a pint, and soak up those harbour views. Cheers to good times! #GoodGeorgeNorthWharf #FreshBrew #AucklandWaterfront #CraftBeerNZ #GoodTimes
• •Instagram Caption (Weekend Vibes): Weekend plans? Sorted. 🍻 Stunning views, epic brews, and food that hits the spot. Tag your crew and make it a Good George North Wharf kinda weekend! ✨ #NorthWharfVibes #AucklandEats #WaterfrontDrinks #GoodFriendsGoodBeer #WynyardQuarter
• •Website Banner (Promoting Functions): Host Your Next Event with a Splash! 🌊 From corporate gatherings to birthday bashes, Good George North Wharf offers fresh brews, delicious food, and unbeatable waterfront views. Let's make it memorable. Enquire today! [Link to Functions Page] #AucklandFunctions #WaterfrontVenue #GoodGeorgeEvents #CelebrateWithUs
• •Email Newsletter Snippet (Seasonal Menu): Taste the Season at North Wharf! ☀️ Our chefs have been busy crafting new dishes packed with fresh, local goodness. Perfect alongside your favourite Good George brew. Come on down and discover your new favourite. P.S. Those waterfront sunsets are on us! 😉 #NorthWharfMenu #SeasonalEats #FreshFlavours #GoodFoodGoodMood
• •Short Ad Copy (General Awareness): Good George North Wharf: Your happy place on Auckland's waterfront. Fresh beer, great food, and even better company. Come say hi! 🍻 #GoodGeorge #NorthWharf #AucklandBar #CraftBeerLove