Brand Tone

Artisanal & Passionate, Eco-conscious & Natural, Quality-focused, Approachable & Informative, Understated Luxury/Affordable Quality

Brand Values

• •Craftsmanship
• •Sustainability & Eco-friendliness
• •Authenticity
• •Quality
• •Customer Well-being/Enjoyment
• •Heritage/Local Connection (Northumbrian)

Best Practices

• •Prioritise "Artisanal" and "Handmade" Language: Consistently use terms like "hand-poured," "hand-blended," "artisan-crafted," "small batch" (if applicable) to reinforce the human touch and craftsmanship behind the products.
• •Emphasise Eco-Credentials Clearly and Simply: Always mention "sustainable soy wax," "natural fragrances," "eco-friendly," and "recyclable packaging" where relevant. Explain the benefits (cleaner burn, better for the environment) without being overly technical.
• •Focus on Authentic Sensory Experience: Use evocative and descriptive language to convey the quality and authenticity of the fragrances. Words like "genuine," "true-to-scent," "delicate," "rich," "comforting," and "uplifting" can be effective.
• •Maintain an Approachable and Passionate Voice: Write as if you are genuinely passionate about candles and sustainable living. Share your story and knowledge (like in blog posts or candle care tips) in a friendly, helpful, and enthusiastic manner.
• •Ensure "Affordable Luxury" is Subtly Communicated: While highlighting quality and craftsmanship, ensure the overall messaging implies good value and accessibility, aligning with their mission "without the premium price tag." Avoid overly exclusive or opulent language that might alienate customers seeking this balance.

Social Perception

Positive for Quality and Scent, Recognized for Eco-Friendliness, Award-Winning, Trusted Small Business, Good Customer Service (implied)

Copy Examples

• •Headline: Hand-Poured in Northumberland. Crafted for Your Calm. Body: Discover the gentle flicker and authentic scent of Northumbrian Candleworks. We lovingly blend sustainable soy wax with the finest natural fragrances to bring everyday luxury and a touch of artisanal charm into your home. Breathe cleaner, burn brighter.
• •Social Media Post (Image: A beautifully lit candle in a cosy setting): Caption: Illuminate your moments with scents that tell a story. Our [Fragrance Name] soy wax candle is hand-poured with passion, using only eco-friendly ingredients for a pure, lasting aroma. What's your favourite way to unwind with a beautiful candle? #NorthumbrianCandleworks #SoyCandles #EcoFriendlyHome #HandmadeLuxury #ArtisanCandles
• •Product Description Snippet (for a new seasonal scent): Welcome [Season Name] with [Scent Name]. We've captured the essence of [seasonal elements] in our signature soy wax, hand-poured to ensure every candle fills your space with an authentic, comforting fragrance. Eco-conscious, beautifully aromatic, and crafted with care.
• •Email Subject Line: A Gift from Nature: Discover Our Pure Soy Candle Collection. Email Body Preview: At Northumbrian Candleworks, we believe in the simple beauty of natural ingredients. Explore our artisan-crafted soy candles and reed diffusers, made with sustainable practices and a passion for true fragrance...
• •About Us Snippet for a Retail Partner: Northumbrian Candleworks offers a touch of Northumbrian craft to your home. Specialising in high-quality, eco-friendly soy wax candles and reed diffusers, each product is hand-poured and infused with authentic, natural fragrances. Experience affordable luxury that’s kinder to you and the planet.