Brand Tone

Passionate & Enthusiastic, Engaging & Fun, Community-Oriented & Interactive, Thoughtful & Design-Focused, Approachable & Clear

Brand Values

• •Creating Lasting, High-Quality Experiences
• •Passion for Game Design & Innovation
• •Fostering Connection & Community
• •Customer-Centricity
• •Strategic & Engaging Gameplay

Best Practices

• •Speak from Passion: Let genuine enthusiasm for games and game design shine through. Avoid overly corporate or dry language. Share the "why" behind the games.
• •Focus on the "Experience": Describe not just what the game *is*, but what it *feels like* to play it – the excitement, the challenge, the social interaction, the story.
• •Engage and Invite Dialogue: Ask questions, run polls, encourage user-generated content, and respond to comments. Make the audience feel like part of the North Star community.
• •Be Clear and Accessible, Even with Complexity: While catering to hobby gamers who appreciate depth, ensure explanations of new releases or mechanics are easy to understand. Use visuals like how-to-play videos effectively.
• •Highlight Core Values: Subtly weave in the values of quality, lasting enjoyment, connection, and innovative design into product descriptions, social media posts, and blog content. Reinforce the idea of games "worth passing on."

Social Perception

Positive for Quality & Innovation, Appreciated for Diverse Offerings, Engaged with Community, Some Criticism/Mixed Feedback, Recognized for a Shift in Focus

Copy Examples

• •For a new complex strategy game launch (Passionate & Design-Focused): Dive into a world meticulously crafted for true strategists. [Game Name] isn't just played; it's experienced. Decades of design passion have culminated in this immersive journey. Are you ready to explore its depths? #BoardGames #StrategyGames #NewRelease
• •For a popular party game (Engaging & Fun): Game night just got an upgrade! Unleash the laughter and create unforgettable memories with [Game Name]. Simple to learn, endlessly fun, and guaranteed to bring everyone together. What's your favorite moment playing with us? #PartyGame #FamilyFun #GameNight
• •Call for playtesters (Community-Oriented & Interactive): You shape our worlds! We're looking for passionate hobby gamers to help us refine our next epic adventure. Join our playtesting community and be among the first to experience [New Concept/Game]. Your feedback makes all the difference! Link in bio. #Playtest #GameDesign #Community
• •Highlighting a game's unique mechanics (Thoughtful & Engaging): Beyond the dice roll. [Game Name] challenges you to think differently, adapt creatively, and discover unique pathways to victory. Every choice matters in this evolving ecosystem. What strategy will you master? #DeepStrategy #BoardGameGeek #InnovativeGames
• •General brand message (Approachable & Passionate): From our table to yours, we pour our hearts into every game. At North Star, it's about more than just rules and components; it's about the stories you'll tell, the challenges you'll conquer, and the connections you'll make. Let's play! #NorthStarGames #PassionForPlay