Brand Tone

Ethical & Passionate, Knowledgeable & Educational, Friendly & Approachable, Quality-Driven & Proud, Transparent

Brand Values

• •Ethical Sourcing & Fair Trade
• •Sustainability & Environmental Responsibility
• •Quality
• •Community & Relationships
• •Transparency & Education
• •Impact-Led
• •"Be a star"
• •"Be bold, be proud"
• •"Be resourceful"

Best Practices

• •Lead with Ethics and Impact: Ensure that messaging, where appropriate, highlights the ethical sourcing, sustainability efforts, and positive impact North Star strives for. This is their core differentiator.
• •Educate and Empower: Share knowledge generously. Whether it's about coffee origins, brewing techniques, or the complexities of the supply chain, aim to inform and empower your audience.
• •Showcase Quality with Passion: Convey a genuine love for coffee and a commitment to its quality. Use descriptive language that appeals to the senses when talking about their beans and roasts.
• •Maintain Transparency: Be open about sourcing, partnerships, and the "why" behind North Star's practices. This builds trust and resonates with conscious consumers.
• •Foster Community and Be Approachable: Engage with your audience in a friendly, helpful, and human way. Highlight stories of your team, your producer partners, and your customers to reinforce the "family" and "community" aspect of the brand.

Social Perception

Highly Respected & Trustworthy, Provider of Premium Quality Coffee, Community-Oriented, Innovative, Knowledgeable Experts

Copy Examples

• •Headline: More Than a Morning Ritual. It's a Movement. Body: Every cup of North Star coffee is a promise – a promise of exceptional taste, ethically sourced beans, and a commitment to a fairer, more sustainable future for coffee and its remarkable producers. Join us in brewing a better world. #NorthStarCoffee #EthicalSourcing #BCorp #SustainableFuture
• •Headline: Taste the Story in Every Bean. Body: From the dedicated farms we partner with to our meticulous roasting process right here in Leeds, there's a world of care in your cup. Discover the distinct notes of our latest single origin and understand the journey that makes it so special. #SpecialtyCoffee #KnowYourCoffee #LeedsRoastery #QualityDriven
• •Headline: Your Coffee Can Change Lives. Seriously. Body: We believe in the power of coffee to do good. That's why we invest in our farming communities, champion sustainable practices, and ensure every bean is a step towards a more equitable industry. Learn about our latest impact project. [Link] #ImpactLed #CoffeeForGood #CommunitySupport #BCorp
• •Headline: Beyond the Brew: Become a Coffee Connoisseur. Body: Unlock the secrets to the perfect cup! Our brewing guides and coffee academy courses are designed to elevate your coffee experience, from understanding grind size to mastering sensory skills. Let our passion fuel yours. #CoffeeEducation #BrewingGuides #NorthStarAcademy #LearnWithUs
• •Headline: Join the North Star Family. Body: Whether you're a café owner seeking a wholesale partner who shares your values, or a coffee lover looking for your next favourite brew, you’re in the right place. We're building a community dedicated to great coffee and positive change. Welcome. #NorthStarCommunity #WholesaleCoffee #CoffeeSubscription #PeopleAndPlanetFirst