Brand Tone

Knowledgeable, Community-Focused, Professional, Traditional, Approachable

Brand Values

• •Community Support
• •Expertise & Quality
• •Customer Service
• •Safety
• •Resilience & Support (for the agricultural sector)
• •Integrity & Trust

Best Practices

• •Emphasize Local Expertise and Community Ties: Consistently reference your connection to the Bundaberg region and your understanding of local agricultural needs. Use phrases like "your local experts," "supporting Bundaberg farmers," etc.
• •Showcase Knowledge and Experience: Share practical tips, advice (where appropriate online), and highlight the qualifications and long experience of your team, especially Brian Gordon's agronomy background.
• •Maintain a Supportive and Approachable Voice: Even when discussing technical products, keep the language clear, helpful, and encouraging. Position the agency as a partner in the farmer's success.
• •Highlight Reliability and Trustworthiness: Reference your years in business, commitment to quality, and any accolades (like the safety award) to build confidence.
• •Be Direct and Solution-Oriented: Rural customers often appreciate straightforward information. Focus on how your products and services solve problems or improve outcomes for their farm or property.

Social Perception

Northside Produce Agency is perceived as a pillar in the local Bundaberg agricultural community, actively supporting farmers and contributing to community well-being. They are seen as a knowledgeable and reliable source for rural supplies and advice. Their award for safety excellence suggests they are viewed as a responsible and professional business. The business is respected for its commitment to the agricultural industry and its efforts to connect farmers with resources and support.

Copy Examples

• •Headline: Weathering the Seasons, Together. Your Trusted Partner in Farm & Rural Supplies. Body: For over 20 years, Northside Produce Agency has stood with the Bundaberg community, providing expert advice and quality supplies for every challenge and success. From animal nutrition to property management, we're here to help you thrive.
• •Headline: Expert Advice. Quality Products. Local Dedication. Body: Need guidance on crop health or livestock feed? Brian Gordon and our experienced team offer qualified agronomy advice and a comprehensive range of rural merchandise to keep your farm productive. Visit us in Bundaberg North.
• •Headline: More Than Supplies – We're Your Community Partner. Body: At Northside Produce Agency, we believe in supporting our farmers and our region. From on-farm solutions to community initiatives, we're invested in your success. Let's grow together.
• •Headline: Safety and Reliability You Can Count On. Body: Proud recipients of the Independent MD's Safety Excellence Award, we're committed to providing not just the best products, but also the safest environment and most reliable service for our customers and staff.
• •Headline: Bundaberg's Independent Rural Experts – Here for You. Body: From essential farm chemicals and fertilisers to stockfeed and fencing, Northside Produce Agency offers a wide range of products tailored to our local conditions. Drop in and see how we can support your property's needs today.