Brand Tone

Friendly, Professional, Enthusiastic, Creative, Reliable, and Customer-Centric

Brand Values

• •Creativity and High-Quality Design
• •Client Collaboration and Satisfaction
• •Expertise and Specialization
• •Responsiveness and Efficiency
• •Passion and Dedication
• •Problem Solving

Best Practices

• •Create a Central Brand Voice Document: Clearly define the brand's tone attributes (e.g., Friendly but not casual; Professional but not stiff; Creative and inspiring; Reliable and clear). Provide examples of words to use and avoid for each attribute. This should be the go-to resource for anyone creating content.
• •Prioritize Clarity and Benefit: While creative, ensure the copy is always clear, easy to understand, and highlights the value and solutions North Pole Design provides to its specific B2B clientele.
• •Embrace Storytelling (with a client focus): Use case studies and testimonials (as they already do effectively on their site) in copywriting. Frame these stories around how North Pole Design helped a client solve a problem or achieve a goal, reinforcing reliability and customer-centricity.
• •Be Authentically Enthusiastic: Let the genuine passion for design and client success come through naturally in the language. Avoid hype, but don’t shy away from expressing excitement for new projects or successful collaborations, especially on more visual platforms like Instagram.
• •Review and Refine Consistently: Regularly audit website copy, social media posts, email templates, and proposals to ensure they align with the established brand voice. Consistency across all communication channels builds a strong and recognizable brand identity.

Social Perception

Highly Trusted by Clients, Expert in Niche, Professional and Easy to Work With. Perceived as a highly skilled, creative, and reliable partner that delivers excellent quality work.

Copy Examples

• •Website Headline: Guiding Your Guests, Beautifully. North Pole Design: Where innovative map design and digital signage tell your story.
• •About Us Snippet: For over 20 years, North Pole Design has been passionately crafting custom maps and digital displays that do more than direct – they delight. We're a team dedicated to bringing your vision to life with creativity, precision, and a friendly touch.
• •Service Description (Interactive Maps): Transform your visitor experience. Our interactive maps are intuitively designed, rich with detail, and seamlessly integrated, ensuring your guests always find their way, effortlessly and engagingly. Let's make navigation an adventure.
• •Social Media Post (Showcasing a hospital map): Proud to help [Hospital Name] enhance their patient and visitor journey with our new clear and accessible wayfinding map! Great collaboration for a vital service. #HospitalWayfinding #MapDesign #HealthcareDesign #NorthPoleDesign #MakingADifference
• •Call to Action: Ready to elevate your space with stunning maps or dynamic digital signage? Talk to North Pole Design today – let’s create something exceptional together!