Brand Tone

Artistic, Ethical, Calmly Playful

Brand Values

• •Ethical Production
• •Original Design
• •Quality & Craftsmanship
• •Support for Independent/Local
• •Playfulness & Joy
• •Thoughtful Consumption

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., artistic, ethical, calm, playful), including an approved vocabulary list, a "do's and don'ts" section for language, and examples of on-brand copy.
• •Prioritize Authenticity: Let the "sister powered" and "ethically made" aspects shine through genuinely. Share the story and passion behind the designs.
• •Visual Consistency Reinforces Tone: Ensure that the imagery used alongside copy (on social media, website, ads) aligns with the calm, artistic, and natural aesthetic. The visual tone supports the written tone.
• •Focus on "Why" Not Just "What": Communicate the values behind the products – the ethical production, the original artistry, the use of natural fibers. This resonates deeper than just describing a garment.
• •Train and Empower Your Team: Anyone creating content for the brand should understand and be able to replicate the established tone. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Niche Appreciation, Positive Association with Quality and Design, Limited Mainstream Visibility, Trustworthy (implied by ethical focus)

Copy Examples

• •Subject: Wrap Yourself in Art & Nature. Body: Discover our latest collection, where every print is an original design, born from our Portland studio. Crafted with organic cotton and a love for playful moments, these are pieces made to live in, ethically and beautifully. Explore the new arrivals.
• •Subject: Consciously Crafted, Joyfully Worn. Body: From our family to yours. North Of West brings you thoughtfully designed clothing, ethically made in the USA. Soft, natural fibers meet fun, exclusive prints – perfect for everyday adventures and quiet moments alike.
• •Subject: The Art of Simple Comfort. Body: Find beauty in the everyday with North Of West. Our women's and children's lines feature unique, hand-drawn designs on organic materials. Because what you wear should feel good, look good, and be made with care.
• •Subject: Small Batch, Big Heart. Body: As sisters and designers, we pour our creativity into every North Of West piece. Ethically produced in the USA, our clothing celebrates original art and the comfort of natural textiles. Wear what you love.
• •Subject: Playful by Design, Ethical by Choice. Body: Dressing your little ones (and yourself!) in North Of West means choosing fun, original artwork on soft, organic fabrics. Proudly designed in Portland and ethically made for comfort and joy.