Brand Tone

Inspirational and aspirational, motivating and empowering, premium and quality-focused, energetic and dedicated.

Brand Values

• •Innovation and Quality
• •Empowerment and Active Lifestyle
• •National Pride
• •Challenging Norms

Best Practices

• •Lead with Verbs: Start copy with strong, action-oriented verbs to maintain an energetic and motivational tone.
• •Incorporate the "Go Beyond" Philosophy: Ensure that the messaging, whether long or short-form, ties back to the core concept of pushing boundaries and self-improvement.
• •Balance Premium with Accessible: While highlighting quality and innovation, use language that remains relatable and encouraging to a broad audience of active individuals.
• •Consistently Use Brand Hashtags: Utilize #Northing, #GoBeyond, and #MadeInIndia across all social media to reinforce brand identity and values.
• •Visual and Textual Synergy: Ensure that the dynamic, high-energy visuals are always paired with copy that reflects the same inspirational and aspirational tone for a cohesive brand experience.

Social Perception

A premium, homegrown Indian brand focused on high-performance activewear, perceived as modern, forward-thinking, and a partner in personal self-improvement and achievement for a younger, fitness-conscious demographic.

Copy Examples

• •Engineered for the driven. Our new collection is here to push your limits. Discover innovation in every thread. #Northing #GoBeyond
• •Your only competition is you. @[Athlete's Handle] showing us what it means to find your direction. What are your goals today? #Northing #ActiveLife
• •From performance to pavement. Seamlessly transition your hustle with our Athleisure line. Comfort and style, redefined. #Northing #MadeInIndia
• •Unlock Your Potential. Exclusive First Look Inside.
• •Don't just move. Move with purpose. Northing Activewear - Crafted in India for the relentless. Shop now and find your direction.