Brand Tone

friendly, personal, and community-oriented

Brand Values

• •Customization and Personalization
• •Small Business and Family-Owned
• •Quality Craftsmanship
• •Pacific Northwest (PNW) Identity
• •Community Engagement

Best Practices

• •Always Use a Personal and Approachable Voice
• •Highlight the "Custom" Aspect
• •Weave in the PNW and Small Business Story
• •Focus on the Emotional Benefit, Not Just the Product
• •Encourage Interaction and Conversation

Social Perception

overwhelmingly positive, particularly within its direct sphere of influence on platforms like Facebook. The perception is that of a reliable, high-quality artisan business that is deeply connected to its community and clientele.

Copy Examples

• •Your adventure buddy for the daily grind! 🌲✨ This custom PNW-themed tumbler was so much fun to bring to life. From your morning coffee to your evening tea, we can create a design that’s 100% you. Got an idea? Send us a DM or fill out the custom order form on our website!
• •Hey [City/Region]! We're Northern Wonders, your local, family-owned shop for custom apparel and gifts. Whether it’s for your team, your business, or a special event, we love creating designs that tell your story. Let's make something wonderful together!
• •Wrap your family in warmth and love with our personalized hoodies. Made from an ultra-soft cotton blend and featuring a custom design with your family name and established year, this isn't just a sweater—it's a keepsake. Perfect for family photos, cozy nights in, and celebrating your unique bond. Just enter your details, and we'll handle the rest with care.
• •The perfect gift is personal. ✨ Discover unique, handcrafted gift ideas for birthdays, holidays, and 'just because' moments at Northern Wonders. From custom mugs to personalized apparel, we help you give a gift they'll never forget.
• •From a cool idea... to a wearable wonder! This is how your custom tee comes to life. What should we make next?