Brand Tone

Helpful and Informative, Direct and Product-Focused, Accessible, Canadian-Centric

Brand Values

• •Resourcefulness/Comprehensive Supplier
• •Canadian Focus
• •Quality
• •Support for Crafters/Small Businesses
• •Accessibility

Best Practices

• •Emphasize 'Canadian': Regularly and naturally incorporate terms like 'Canadian supplier,' 'ships from Canada,' 'for our Canadian creators' to reinforce local identity.
• •Focus on Solutions and Creativity: Frame product descriptions and content around what customers can achieve (e.g., 'Unleash your designs,' 'Create stunning personalized gifts,' 'The perfect blank for your next masterpiece').
• •Maintain a Helpful, Approachable Voice: Use clear, encouraging language. Avoid overly technical jargon where possible, or explain it simply. Be responsive and supportive in any customer interactions.
• •Showcase Quality and Reliability: Use descriptive words that imply quality (e.g., 'premium,' 'durable,' 'vibrant results,' 'trusted'). If possible, gather and share positive customer testimonials.
• •Build Community (Future Goal): If social media is developed, encourage user-generated content, ask questions, and share tips to foster a sense of belonging among Canadian sublimation enthusiasts. This will naturally reinforce the supportive and local brand values.

Social Perception

Limited Visibility, Potential for Confusion, Untapped Potential. The general perception of Canadian sublimation suppliers indicates a desire for quality, variety, good customer service, and fast shipping.

Copy Examples

• •Fuel Your Creativity, From Coast to Coast! Northern Specialty Supplies: Your trusted Canadian partner for top-quality sublimation blanks and gear. Start your next project today!
• •Crafted for vibrant, lasting prints, our premium sublimation mugs are a Canadian creator's favourite. Perfect for personalized gifts or your own unique designs. Get yours and let your artistry shine!
• •Proudly Canadian, Passionately Creative. At Northern Specialty Supplies, we're dedicated to equipping Canadian crafters and businesses with the best in sublimation. From high-grade blanks to reliable equipment, we're here to help you succeed.
• •🍁 Canadian Creators Exclusive! Save on Sublimation Essentials at NSS!
• •Calling all Canadian sublimation artists! 🇨🇦 What are you creating this week? Share your projects and tag us! We love seeing your amazing work. #NSSCanada #SublimationStation #MadeInCanadaBlanks