Brand Tone

Elegant & Luxurious, Artisanal & Craft-focused, Helpful & Approachable, Passionate, Enthusiastic & Engaging

Brand Values

• •Quality & Craftsmanship
• •Customer Empowerment & Support
• •Beauty & Elegance
• •Sustainability
• •Attention to Detail

Best Practices

• •Embrace "Elegant & Artisanal" Language: Consistently use words like "exquisite," "luxury," "artisanal," "handcrafted," "meticulous," "timeless," "bespoke," and "elevate" to describe products and services.
• •Highlight Craftsmanship & Quality: Detail the processes (letterpress, hot foil) and materials (handmade recycled cotton paper, silk ribbons) that contribute to the superior quality and unique nature of the products.
• •Maintain a Helpful & Supportive Voice: Offer guidance, tips, and support, especially for the DIY audience. Frame copy in a way that empowers them to create beautiful things. Use phrases like "Let us help you," "We guide you," "Discover how to."
• •Showcase Sustainability: Where relevant (especially with handmade papers), gently weave in the eco-friendly aspect ("crafted from recycled cotton," "sustainable luxury") as a value point.
• •Visual & Verbal Cohesion: Ensure the language used in all communications (website, social media, product descriptions) aligns with the high-quality, elegant, and artisanal visuals presented, particularly on Instagram and TikTok.

Social Perception

Highly Positive Customer Feedback, Trusted Supplier, Appreciation for Aesthetics, Helpful Resource

Copy Examples

• •Headline: Elevate Your Moments: Exquisite Letterpress & Handmade Papers. Body: At Northern Printing Co., we believe your special occasions deserve stationery that speaks volumes. Discover the timeless touch of letterpress and the unique charm of our eco-friendly handmade papers. Let us help you craft an unforgettable impression.
• •Headline: Your Vision, Beautifully Pressed. Body: Pour your heart into your designs, and we’ll bring them to life with meticulous care. From luxurious hot foil to delicate blind debossing, our passion for print ensures every detail is perfect. Explore our services for DIY brides and discerning designers.
• •Headline: The Art of the Invitation: It Starts with Stunning Paper. Body: Imagine stationery that feels as special as the day itself. Our collection of handmade cotton papers, rich silk ribbons, and artisanal wax seals provides the perfect canvas for your creativity. Sustainable luxury for your most cherished announcements.
• •Headline: Crafting Perfection, Together. Body: Overwhelmed by DIY wedding invitations? Our friendly team and helpful online resources are here to guide you every step of the way. Experience the joy of creating something truly unique with Northern Printing Co. by your side.
• •Headline: Seal It With Style: Luxury Details for a Lasting Impression. Body: From the subtle deboss of letterpress to the shimmer of a bespoke wax seal, it’s the small details that make your stationery unforgettable. Explore our curated collection and add a touch of artisanal elegance to your wedding or creative project.