Brand Tone

Accommodating & Solution-Oriented, Craftsman-like & Skilled, Local & Community-Focused, Friendly & Approachable

Brand Values

• •Customization & Personalization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Creativity & Possibility
• •Supporting Local

Best Practices

• •Emphasize Collaboration: Always use language that invites customer input and highlights the "personalized by design" approach. Phrases like "your vision," "tell us your idea," "we'll work with you" reinforce this.
• •Showcase Expertise with Approachability: Talk about your advanced techniques (laser cutting, CNC) but in a way that focuses on the benefit to the customer (precision, quality, bringing ideas to life) rather than just technical jargon. Keep the language friendly.
• •Maintain a "Can-Do" Attitude: Use positive and encouraging language that reflects the "possibilities are endless" mindset. Avoid overly restrictive or negative phrasing.
• •Incorporate Customer Success Stories/Language (with permission): Use snippets from positive reviews or frame copy around how you've helped others achieve their custom design goals. This builds trust and showcases your value through the eyes of others.
• •Localize and Connect: When appropriate, mention your connection to Prince George and the local community to reinforce that you are an accessible, local business.

Social Perception

Positive for Customization, Valued for Customer Service, Seen as a "Hidden Gem", Generally Good Quality, Innovative & Capable

Copy Examples

• •Headline: Your Vision, Our Craftsmanship. Let's Build Something Unique. Body: At Northern Hart Designs, we don't just fabricate; we bring your ideas to life. From custom address signs that welcome you home to personalized business signage that stands out, if you can dream it, we can create it. Based right here in Prince George, we're your local experts in wood and steel.
• •Social Media Post: "Got a unique idea for your home or business? Don't let it just be a thought! Our team at Northern Hart Designs loves a creative challenge. We'll work with you every step of the way to make your custom project a reality. What masterpiece are we creating together next? #NorthernHartDesigns #CustomMade #PrinceGeorgeBC #MetalArt #Woodworking"
• •Product Description (e.g., for a custom fire pit): Gather 'round a fire pit that's truly yours. Designed with your input and expertly crafted from durable steel, our custom fire pits are more than just a backyard feature—they're a centerpiece for memories. Tell us your vision, and we'll handle the sparks!
• •About Us Snippet: "More than just a fabrication shop, Northern Hart Designs is where your imagination takes shape. Founded by Tom Torraville and Shyla Jago, we believe the possibilities are endless. Our joy comes from transforming your concepts into tangible, high-quality pieces you'll cherish for years."
• •Call to Action: "Ready to see your idea in metal or wood? Contact Northern Hart Designs today for a friendly chat about your project. We're here to help you create something amazing. Visit us at northernhartdesigns.ca or call us – let's make it happen!"