Brand Tone

Professional & Established, Quality-Conscious & Craft-Oriented, Customer-Focused, Modern & Contemporary, Direct & Informative

Brand Values

• •Quality Craftsmanship
• •Canadian Made
• •Customer Satisfaction
• •Customization & Personalization
• •Durability & Longevity
• •Family Business Ethics

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Quality-Conscious, Modern, Informative, Customer-Focused), key messaging points, preferred terminology, and a "do's and don'ts" list. This ensures anyone writing copy understands and adheres to the brand's voice.
• •Focus on "Quality" and "Craftsmanship": Consistently weave in terms that reinforce their commitment to well-made, durable, and thoughtfully designed furniture. Highlight "Made in Canada" and the benefits of custom design.
• •Maintain a Professional and Elevated Language: Avoid overly casual slang or jargon. The language should reflect the mid-to-high-end positioning of their products. Strive for clarity, sophistication, and an informative style.
• •Emphasize Solutions and Lifestyle: Instead of just listing features, explain how their furniture enhances the customer's home and lifestyle. Focus on comfort, style, personalization, and creating a cherished living space.
• •Ensure Consistency Across All Touchpoints: If they expand to social media or other marketing channels, the tone established on their website must be meticulously carried over. Regular audits of all public-facing text can help maintain this consistency.

Social Perception

Customers visiting the website are likely to perceive Northern Furniture as a provider of high-quality, customizable, Canadian-made contemporary furniture. They might see it as a more premium or specialized option compared to mass-market retailers.

Copy Examples

• •Headline (Website Banner/Ad): Timeless Design, Modern Living. Discover Custom Canadian Craftsmanship at Northern Furniture.
• •Product Description Snippet (for a custom sofa): Experience unparalleled comfort and style with our [Sofa Name]. Bench-made in Canada, each piece is tailored to your vision, from the perfect fabric to the ideal configuration. Invest in lasting quality, designed for your life.
• •About Us Snippet (Social Media, if they create profiles): For over 30 years, Northern Furniture has been a family-owned destination for exceptional, Canadian-made furniture. We believe in quality that endures and designs that inspire. Let us help you create a home you'll love for years to come. #NorthernFurniture #MadeInCanada #CustomFurniture
• •Email Subject Line (for a promotion): Elevate Your Space: Exclusive Savings on Northern Furniture's Custom Collections.
• •Call to Action (Website): Your Vision, Our Craftsmanship. Visit our Vaughan showroom or schedule a design consultation today to begin creating your perfect space.