Brand Tone

Luxurious, Comfort-Focused, Authoritative, Natural, Proudly Canadian

Brand Values

• •Quality
• •Comfort
• •Heritage & Tradition
• •Innovation
• •Customer Satisfaction
• •Craftsmanship
• •Value

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Luxurious, Comforting, Authoritative, Warm, Canadian) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Benefit to the Customer": Continuously emphasize how the products improve the customer's life – better sleep, unparalleled comfort, a sense of luxury, trusted quality. Instead of just "high-quality down," say "Experience the cloud-like comfort of our premium, responsibly sourced down."
• •Use Consistent Terminology: Refer to key features and products in the same way across all platforms (e.g., "NF5 Cleaning and Conditioning System," "DuvetLock," "Canadian Hutterite Down").
• •Incorporate Storytelling & Heritage: Weave in elements of the brand's long history, Danish roots, and Canadian craftsmanship to build trust and emotional connection.
• •Maintain Visual and Textual Harmony: Ensure the imagery used alongside copy aligns with the luxurious, comfortable, and natural tone. Lifestyle shots of serene bedroom environments and close-ups highlighting product texture can reinforce the message.

Social Perception

High-Quality Provider, Trusted Source for Bedding, Investment in Good Sleep, Canadian Made Excellence, Desirable

Copy Examples

• •Headline: Indulge in Unparalleled Comfort. Discover the Northern Feather Difference. Body: For over a century, Northern Feather has been synonymous with luxurious sleep. Crafted in Canada with the finest responsibly sourced down and innovative techniques, our bedding transforms your bedroom into a sanctuary. Experience the hotel-quality rest you deserve, every night.
• •Headline: The Secret to a Perfect Night’s Sleep? It’s Northern Feather. Body: Wake up refreshed and revitalized. Our expertly designed pillows and duvets, featuring our signature NF5 hypoallergenic cleaning process and DuvetLock technology, offer unparalleled comfort and support. Invest in your well-being with Canadian-made quality.
• •Headline: Bring Home the Luxury: Experience Hotel Comfort with Northern Feather. Body: Ever wished you could take that incredible hotel pillow home? Now you can. Northern Feather is the trusted choice of luxury hotels worldwide. Treat yourself to the ultimate sleep experience with our premium down and feather bedding.
• •Headline: Crafted for Comfort. Designed for Dreams. Body: At Northern Feather, we believe a better night’s sleep leads to a better day. That’s why we pour our heritage, craftsmanship, and innovative spirit into every stitch. Explore our collection and feel the embrace of true Canadian comfort.
• •Headline: Sleep Naturally, Sleep Soundly. Body: Embrace the natural comfort of Northern Feather. Our responsibly sourced down and feather products are meticulously processed to be hypoallergenic and incredibly soft, ensuring a pure and restful night’s sleep. Quality you can trust, comfort you’ll love.