Brand Tone

Warm, Sincere, and Traditional, with an emphasis on Quality and Care.

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Environmental Responsibility
• •Customer Connection & Service
• •Supporting Artists
• •Sincerity & Heartfelt Communication

Best Practices

• •Emphasize Warmth and Sincerity: Use language that is genuine, caring, and approachable. Avoid overly casual slang or corporate jargon. Focus on the emotional connection that greeting cards foster.
• •Highlight Canadian Heritage and Artistry: Subtly weave in "Canadian" or "North American designed" where appropriate. Consistently mention the "hand-drawn" or "artist-designed" nature of the cards to reinforce quality and uniqueness.
• •Communicate Environmental Values Clearly and Consistently: Regularly include phrases like "eco-friendly," "sustainably sourced," "FSC-certified paper," or "printed with vegetable-based inks" in product descriptions, 'About Us' sections, and relevant marketing materials. This is a key differentiator.
• •Maintain a Respectful and Slightly Traditional Voice: While open to contemporary designs, the brand's own voice should remain classic and respectful. This aligns with the nature of greeting cards for diverse life events, including sensitive ones like sympathy.
• •Focus on the "Why" Behind the Card: Connect the product to the purpose it serves – expressing love, gratitude, sympathy, congratulations, etc. Craft copy that helps the customer envision the positive impact of sending that specific card.

Social Perception

Generally Seen as Traditional and Reliable: The brand isn't typically described as "trendy" or "edgy" in its own right, but rather as a dependable source for quality greeting cards for various occasions.

Copy Examples

• •Website Banner for a New Collection: "Celebrate Life's Moments. Discover our newest collection of artfully crafted greeting cards, thoughtfully designed in Canada and printed with care for the planet. Share a heartfelt message that lasts."
• •Social Media Post (Instagram/Facebook) featuring a Thank You card: "A simple thank you, beautifully expressed. Our cards, like this vibrant design, are created by talented artists to help you share your gratitude. Made with love and eco-friendly materials, because every connection matters. #NorthernCards #ThankYouKindly #MadeInCanada #EcoFriendlyCards"
• •Product Description for a Birthday Card Assortment: "Never miss a chance to say 'Happy Birthday!' Our curated assortment features a delightful range of handcrafted designs, from whimsical to elegant. Each card is a miniature piece of art, proudly Canadian, and printed on high-quality, sustainable paper. Keep heartfelt wishes on hand for every special person in your life."
• •Email Newsletter Snippet about Environmental Commitment: "At Northern Cards, we believe in celebrating today without compromising tomorrow. For over 30 years, we've chosen recycled and FSC-certified papers, along with vegetable-based inks, to bring you beautiful cards that are kind to the Earth. It's our way of sending a little extra care with every message."
• •Blog Post Introduction about the Joy of Sending Cards: "In a world of fleeting digital messages, there's a unique joy in both sending and receiving a handwritten card. It’s a tangible expression of thought, a moment held in your hands. Join us as we explore the enduring power of a simple card to connect, comfort, and celebrate."