Brand Tone

Passionate, Knowledgeable, Authentic, Local, Traditional yet Innovative, Community-Focused, Unassuming & Quality-Driven.

Brand Values

• •Quality Craftsmanship
• •Local Connection & Terroir
• •Tradition & Innovation
• •Authenticity
• •Sustainability/Natural Approach
• •Passion

Best Practices

• •Always Root in Place: Continuously reference the Kāpiti Coast, Waikanae, and New Zealand's natural environment. Use imagery and language that evokes the local landscape and lifestyle.
• •Emphasize Craft and Quality: Talk about the brewing process, ingredients (especially local or unique ones), and the care that goes into each batch. Avoid overly simplistic or generic beer language.
• •Balance Tradition with Innovation: Highlight the respect for traditional European styles while showcasing the unique, local, or experimental twists that make North End distinct.
• •Maintain an Authentic, Passionate Voice: Let the genuine love for brewing, food, and the local area shine through. Use a tone that is knowledgeable but also approachable and enthusiastic.
• •Showcase Community and Connection: Feature stories about the team, collaborations (like with Olde Beach Bakery or Salt & Wood Collective), and the brewery's role in the local community. This reinforces the welcoming and authentic feel.

Social Perception

Respected Craft Brewery, Locally Embedded, Innovative and Traditional, Community Hub, Knowledgeable & Passionate Brewers.

Copy Examples

• •Headline: The Coast in Every Can. Body: From the wild yeast of Kāpiti Island to the fresh, local hops, our beers are a true taste of Waikanae. We brew with tradition, innovate with nature, and pour our passion into every pint. Discover North End – where European heritage meets New Zealand's untamed spirit. Call to Action: Find Your Flavour.
• •Headline: Beyond the Brew: It's a Way of Life. Body: At North End, brewing is more than a process; it's our connection to this land and our community. We honour timeless European styles, then infuse them with the unique character of the Kāpiti Coast. It's beer crafted with patience, curiosity, and a deep respect for nature's gifts. Call to Action: Visit Our Brewery & Taste the Difference.
• •Headline: Super Alpha: Your Post-Adventure Pint. Body: Born from a desire to wash the saltwater from a surfer's lips, our Super Alpha pale ale is crisp, tart, and bursting with fruity New Zealand hops. It’s the ultimate refreshment, inspired by Kāpiti Island's rugged beauty and crafted for those who live for the coast. Call to Action: Grab a Six-Pack Today.
• •Headline: Old World Wisdom, New World Soul. Body: We delve into centuries of European brewing tradition, then look to our own backyard on the Kāpiti Coast for a unique twist. Foraged botanicals, wild yeasts, and a passion for authentic flavour. That's the North End way – a little bit mad, but good mad. Call to Action: Explore Our Seasonal Releases.
• •Headline: More Than Just Beer: It's Our Story, Bottled. Body: Founded by a trio of Kiwis with a love for food, drink, and the coast, North End Brewery is a celebration of local bounty and brewing artistry. We're a small team with a big heart for Waikanae, crafting beers that tell the tale of our unique corner of the world. Call to Action: Meet the Brewers at Salt & Wood.