Tono de Marca

Inspiring & Aspirational, Appreciative & Passionate, Authentic & Genuine, Calm & Serene, Friendly & Welcoming, Slightly Understated & Elegant

Valores de Marca

• •Quality Craftsmanship
• •Timeless Nordic Design
• •Curated Selection
• •Creating "Hygge"
• •Authenticity & Storytelling
• •Customer Connection & Service
• •Appreciation for Natural Materials

Mejores Prácticas

• •Embrace "Hygge" Language: Use words that evoke comfort, coziness, warmth, serenity, simplicity, and well-being (e.g., "embrace," "nurture," "calm," "cherish," "soft," "gentle," "mindful").
• •Focus on Sensory Details & Storytelling: Describe how products feel, the materials they are made from, and the story or inspiration behind them. Connect with the emotion and experience rather than just features.
• •Maintain a Calm, Appreciative Voice: Avoid overly salesy, loud, or urgent language. Instead, adopt a tone that is respectful of the product's craftsmanship and the customer's desire for a beautiful, tranquil space. Think "invitation" rather than "hard sell."
• •Highlight Quality and Timelessness: Emphasize the lasting value of the products, their design heritage, and the quality of materials. This reinforces the idea of thoughtful consumption over fleeting trends.
• •Keep it Visually Aligned: Ensure that the copy complements the clean, minimalist, and nature-inspired visuals that are central to the brand. The words should paint a picture that matches the aesthetic seen in photographs. Use clear, concise language that mirrors the simplicity of the design.

Percepción Social

Positive, Inspiring, Trusted, Aesthetic Authority, "Hidden Gem" (especially the physical store), Associated with "Hygge"

Ejemplos de Copy

• •Product Description (e.g., for a ceramic mug): Embrace the quiet moments. Our handcrafted stoneware mug, with its organic lines and earthy glaze, is designed to fit perfectly in your hands, inviting slow sips and warm conversations. Each piece tells a story of traditional craftsmanship, bringing a touch of Nordic calm to your daily ritual.
• •Social Media Post (Instagram - image of a cozy living room scene): Finding beauty in simplicity. ✨ Soft textures, natural light, and cherished objects that speak to the heart. This is the essence of a home that nurtures and inspires. Discover pieces to create your own serene sanctuary. #northbyheart #scandinavianliving #hyggehome #interiordetails #simplepleasures
• •Email Newsletter Subject Line: Bring Nordic Serenity Home | New Arrivals for a Cozy Autumn
• •"About Us" Snippet: At North by Heart, we believe home is more than just a place; it's a feeling. Born from a love for timeless Nordic design and the stories held within handcrafted objects, we carefully curate pieces that inspire warmth, simplicity, and everyday beauty. Welcome to our heart.
• •Promotional Banner Text: Invest in Timeless Pieces. Enjoy 15% off our Handpicked Ceramics Collection this week. Create your calm.