Brand Tone

Authentic, Passionate, Personal, Knowledgeable, Respectful, Craftsman-like

Brand Values

• •Artistic Integrity & Originality
• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Direct Connection
• •Passion for the Subject

Best Practices

• •Emphasize the "Handcrafted by Alban Depper" Angle: Consistently highlight that each piece is designed and made by a specific artist with deep historical knowledge and passion. This reinforces authenticity and the "direct from the craftsman" value.
• •Weave in Viking Lore and Inspiration: Briefly share the historical or mythological inspiration behind designs where appropriate. This showcases knowledge and connects the jewelry to a richer narrative, appealing to enthusiasts.
• •Use Evocative and Respectful Language: Employ words that evoke the spirit, strength, and artistry of the Viking Age (e.g., "saga," "Norse soul," "warrior heart," "ancient patterns") while maintaining a respectful and knowledgeable tone towards the culture.
• •Maintain a Personal and Approachable Voice in Communications: Especially in direct customer interactions (emails, social media replies), reflect the personal service mentioned by Rachel. Address customers warmly and show genuine appreciation for their interest and purchases.
• •Showcase the Process and Passion: Use visuals and text on social media and the website to give glimpses into the workshop, the tools, the inspiration-gathering (like museum visits or historical reconstructions as mentioned), and the dedication involved in creating each piece. This builds transparency and connects customers to the brand's values.

Social Perception

Highly Regarded for Quality & Craftsmanship, Authentic & Unique, Trustworthy & Responsive, Passionate Artists, Direct from the Artisan

Copy Examples

• •Feel the echo of the sagas. This [Product Name], born from sterling silver and ancient inspiration, is not merely a jewel, but a piece of Viking soul, handcrafted by Alban Depper. Each mark of the A-rune is our promise of authenticity, a direct link from our workshop to your warrior heart.
• •From the fire of the forge to the intricate dance of ancient Viking patterns, a new creation emerges. Alban has poured over 35 years of passion for Norse art into this [Product Name], seeking to capture the untamed spirit of the Viking Age. What stories does it whisper to you? #NorthanVikingSilver #VikingJewelry #Handcrafted #AlbanDepper #NorseArt
• •We are Northan Viking Silver – Alban, the artist lost in the lore of the Norsemen, and Rachel, connecting our craft to you. For us, this is more than a business; it's a way to keep the vibrant art of the Viking tradition alive, piece by handcrafted piece. When you choose our silver, you choose a story, a passion, and a direct bond with the maker's hand.
• •Unlock your inner Viking. Our latest collection draws breath from newly studied sagas and rediscovered artifacts, each piece meticulously shaped in sterling silver by Alban. Discover jewelry that doesn't just adorn, but speaks – of courage, of myth, of a connection to a powerful past. Explore the [Collection Name] now, direct from our hands to yours.
• •Greetings from our workshop! Here at Northan Viking Silver, every ring, pendant, and bracelet is a testament to Alban Depper's lifelong dedication to Viking artistry. We cherish the old ways, from lost-wax casting to hand-finishing, ensuring each piece is as unique as the warrior who wears it. Our art, to your heart. Thank you for supporting true craftsmanship.