Tono de Marca

Modern & Youthful, Style-Conscious & Aspirational, Approacable & Friendly, Helpful & Protective

Valores de Marca

• •Personalization and Self-Expression
• •Aesthetic Quality
• •Accessibility
• •Customer Engagement

Mejores Prácticas

• •Lead with Style, Follow with Function: Always open with the aesthetic benefit (e.g., "A new look for your phone," "The perfect color to match your outfit") before mentioning the protective features. The customer is buying a "look" first and foremost.
• •Use an Engaging, Question-Based Approach: Ask questions in your captions to drive comments and engagement (e.g., "Which color is your favorite?", "Tag a friend who needs this," "What device should we design for next?").
• •Maintain a Consistent Emoji Set: Use a select group of on-brand emojis consistently to create a recognizable visual language. For Nortec, this could include "✨", "🎨", "🛡️", "📱", and "🔥".
• •Incorporate "Spanglish" or Colombian Slang Naturally: Given the target market, using culturally relevant and casual Spanish terms can make the brand more relatable and authentic. Keep it light and modern.
• •Balance Lifestyle and Product Shots: In your copy and visuals, alternate between clean, product-focused posts that highlight details and lifestyle posts that show the products in real-world, aspirational settings. The copy should reflect this, sometimes being direct and descriptive, other times being more evocative and story-driven.

Percepción Social

The public and its customer base perceive Nortec as a go-to online destination for trendy and fashionable tech accessories in Colombia. It is seen as reliable for finding a wide variety of designs that may not be available in traditional retail stores. The brand has built a reputation for being current with the latest trends in colors and styles for phone cases and watch bands. The perception is largely shaped by its strong Instagram presence, which positions it as a modern and engaged e-commerce player.

Ejemplos de Copy

• •Your phone goes with you everywhere. Why should it be boring? Introducing the 'Chroma' Collection. Bold colors, sleek design. It's not just a case, it's a statement. Tap to find your vibe. #NortecStyle #Expresate
• •That 'oops' moment when your phone slips. We've got you covered. Our 'Guardian' series offers dual-layer protection without the bulk. Protect your tech, but make it fashion. 🛡️✨ #NortecProtege #SmartStyle
• •From the office to the gym, your watch should keep up. Swap your standard band for something that fits your life. Our silicone, leather, and nylon bands are designed for comfort and class. What's your style today? #NortecWatch #PersonalizaTuTiempo
• •How do you style your Nortec? Show us your look! Tag @nortec.1 in your photos with your favorite case or band for a chance to be featured on our page. We love seeing our designs in the wild! #MiNortec #NortecCommunity
• •Don't risk it! A new phone deserves the best defense. This week only, get a free premium screen protector with any case purchase. The perfect pair for complete peace of mind. Add to cart before they're gone! 🛒💨 #NortecDeal #ProteccionTotal