Brand Tone

professional, knowledgeable, and supportive

Brand Values

• •Professionalism: Strictly wholesale, catering only to industry professionals.
• •Experience & Expertise: Over 80 years in the industry, offering unparalleled knowledge.
• •Quality: Providing a vast range of high-quality products from top brands and their own exclusive lines.
• •Support & Empowerment: Committed to empowering clients to impress their customers and supporting their success.
• •Customer Service: Emphasis on providing great service, expert advice, and building strong customer/supplier reputations.
• •Comprehensive Range: Aiming to be a one-stop shop for all hair and beauty professional needs.

Best Practices

• •Know Your Audience: Always write with the professional (hairstylist, beautician, nail technician) in mind. Use industry-relevant terminology where appropriate but ensure clarity.
• •Highlight Expertise & Heritage: Casually weave in the brand's long history and commitment to the professional industry to build trust and authority.
• •Focus on Solutions & Benefits for Professionals: Explain how products and services help them improve their craft, satisfy their clients, and build their business.
• •Maintain a Supportive and Empowering Voice: Position the brand as a partner invested in the success of its professional customers.
• •Be Informative and Direct: While friendly, prioritize clear, concise information about products, trade access, and professional benefits over overly casual or emotional language. Ensure consistency across all platforms (website, social media, emails).

Social Perception

Norris Hair & Beauty is generally perceived positively by its professional clientele. Customers appreciate the wide product selection, competitive trade prices, and the helpfulness and expertise of the staff. They are seen as a reliable and long-standing supplier in the Australian hair and beauty industry. The "trade only" aspect is a key part of their identity and likely appreciated by professionals who get exclusive access and pricing.

Copy Examples

• •Elevate your salon services with [Product Name]. Trusted by professionals for its superior quality and consistent results. Explore the range – trade login required.
• •With over 80 years of experience, Norris Hair & Beauty understands the demands of your profession. Partner with us for quality supplies and expert support.
• •Unlock exclusive trade pricing on over 17,000 professional hair and beauty lines. Your success is our business. Register for your trade account today.
• •Need advice on the latest colouring techniques or the best [product type] for your clients? Our expert team, with in-salon experience, is here to help you shine.
• •From salon essentials to the latest innovations, Norris Hair & Beauty is your dedicated partner in professional excellence. Discover our exclusive Norris brands and leading industry names.