Brand Tone

Sophisticated, curated, and appreciative.

Brand Values

• •Nordic Design Excellence: A core commitment to showcasing authentic Scandinavian and Nordic design, characterized by minimalism, functionality, and clean aesthetics.
• •Craftsmanship and Quality: Emphasis on well-made products, 'excellent craftsmanship,' and the use of 'honest materials.'
• •Originality and Innovation: Valuing 'originality in form and function' and partnering with designers who bring fresh perspectives while respecting design heritage.
• •Partnership and Collaboration: Functioning as a key partner for both Nordic makers seeking North American presence and for design professionals seeking unique pieces.
• •Curated Selection: Offering a carefully chosen portfolio of brands and products that meet their high standards for design and quality.
• •Sustainability and Responsibility: While not always the primary message for NORMODE itself, they highlight and distribute brands like HUMDAKIN that prioritize sustainable practices, recyclable materials, and organic ingredients. This indicates an alignment with sustainable values through their brand partnerships.

Best Practices

• •Emphasize Curation and Exclusivity: Use words like 'curated,' 'selected,' 'exclusive,' 'handpicked,' and 'distinctive' to reinforce the idea that NORMODE offers a special collection.
• •Highlight Craftsmanship and Designer Stories: Go beyond product features to talk about the makers, the design philosophy, the materials, and the process. This adds depth and aligns with the value of appreciating 'people, crafts, and ideas.'
• •Maintain a Sophisticated Vocabulary: Use elegant and precise language. Avoid overly casual slang or jargon, unless it's specific design terminology understood by the target audience. The tone should be aspirational yet accessible.
• •Focus on Timelessness and Durability: Frame products not as fleeting trends but as enduring pieces that bring lasting value and style, reflecting values like 'originality in form and function' and 'careful consideration of material.'
• •Visual and Textual Harmony: Ensure the copy complements the clean, minimalist aesthetic of Nordic design. Keep sentences clear and layouts uncluttered. The written content should feel as thoughtfully composed as the products themselves.

Social Perception

For Design Professionals: NORMODE is perceived as a valuable resource for unique, high-quality Nordic design pieces that are not widely available. They are seen as reliable partners who understand the needs of the trade. For General Consumers (with design interest): The brand is likely perceived as aspirational, representing a high-end, minimalist, and sophisticated aesthetic. The focus on craftsmanship and designer stories adds to an image of quality and exclusivity. Overall: The brand cultivates an image of being a purveyor of timeless, design-led items. The association with sustainability through some of its carried brands is also a positive perception point.

Copy Examples

• •Discover Nordic Artistry. NORMODE brings the soul of Scandinavian design to North America – a curated collection for the discerning eye.
• •At NORMODE, we believe in the power of authentic design. We partner with visionary Nordic makers, celebrating their commitment to originality, impeccable craftsmanship, and sustainable practices. Explore a world where form and function live in perfect harmony.
• •Earthy textures meet sculptural grace. Introducing the [Brand Name] ceramic collection – each piece a testament to the artisan's hand and the timeless beauty of Nordic minimalism.
• •The poetry of wood, expertly shaped. The [Chair Name] by [Designer/Brand] embodies generations of Danish craftsmanship, offering enduring style and quiet comfort to your space. #NordicDesign #Craftsmanship #TimelessInteriors #NormodeLiving
• •New Arrivals: Handpicked Nordic Designs to Inspire Your Next Project