Brand Tone

Modern, Friendly & Approachable, Informative, Innovative & Tech-Savvy, Confident & Reassuring

Brand Values

• •Quality & Durability
• •Customer-Centricity
• •Modularity & Flexibility
• •Design & Aesthetics
• •Innovation & Modernity
• •Practicality & Ease

Best Practices

• •Lead with Solutions, Support with Features: Always frame copy around how Normod's furniture solves a customer's problem or enhances their life (e.g., "Need a sofa that grows with your family?" instead of just "Modular sections available"). Then, detail the features (modular design, durable fabrics) that deliver that solution.
• •Embrace "Modern & Approachable": Use clear, concise language. Avoid overly technical jargon unless explaining a specific material benefit (like Martindale counts). Maintain a friendly, helpful, and slightly sophisticated tone that reflects Scandinavian design principles – clean, functional, and beautiful.
• •Highlight Customization & Modularity Visually and Verbally: This is a core differentiator. Copy should consistently reinforce the freedom and creativity Normod offers. Use phrases like "Design your own," "Tailor-made for you," "Adapts to your life."
• •Incorporate "Peace of Mind" Keywords: Words and phrases that convey durability, quality, ease of care (especially pet-friendly aspects), and confidence (e.g., "built to last," "easy-clean," "5-year warranty," "worry-free living").
• •Maintain Consistency Across All Channels: Ensure the tone used in website copy, social media posts, email marketing, and customer service interactions is aligned. Develop a simple style guide addendum with key brand voice words and phrases for all team members who create content.

Social Perception

Positive, Trustworthy (with caveats), Innovative Problem-Solver, Growing Reputation

Copy Examples

• •Headline for a new modular sofa collection: "Your Life. Your Sofa. Infinitely Adaptable. Discover the new [Collection Name] by Normod and design a space that’s truly yours."
• •Instagram Post (Image: stylish sofa with a happy dog/cat): "Paws, claws, and everyday life – our sofas handle it all. Our premium, pet-friendly fabrics mean less worry and more cuddles. #NormodLiving #PetFriendlyFurniture #ModernComfort"
• •Website Banner for Customization Feature: "Don't just find a sofa. Create it. With Normod, choose your modules, fabrics, and legs for a piece as unique as your home. Start designing today!"
• •Email Subject for a Sale: "Smart Design Meets Savings: Your Perfect Normod Sofa Awaits! Body Snippet: Ready to upgrade your living space with style and intelligence? For a limited time, experience Normod’s blend of Scandinavian design, modular flexibility, and lasting quality at a special price..."
• •Product Page Snippet about Assembly: "From box to beautiful in minutes. Our intuitive, tool-free assembly means you’re moments away from enjoying your Normod sofa. We designed it easy, so you can live easier."