Brand Tone

Aspirational and Minimalist

Brand Values

• •Simplicity
• •Functionality & Comfort
• •Accessibility

Best Practices

• •Establish a Unique Brand Identity: Change the store name or create a distinctive logo to differentiate from the generic "normcore" term and the other existing businesses. A unique name is crucial for building a memorable brand and a dedicated online presence.
• •Create Core Brand Pages: Immediately build an "About Us" and a "Contact" page. Tell the story behind the store—why was it created? What does "normcore" mean to the founder? Providing a human element and easy-to-find contact details is the fastest way to build trust.
• •Unify Website Language and Tone: Choose one primary language (English) and ensure every element of the site—from navigation to product descriptions to the checkout process—is flawlessly translated. The tone should be consistently minimalist and confident across all text.
• •Launch a Curated Social Media Presence: Start with one visually-driven platform like Instagram. Post high-quality images of the products in everyday settings. Focus on the *philosophy* of normcore—simplicity, comfort, and effortless style—rather than just selling items. This builds a community and a brand world.
• •Generate Social Proof: Encourage early customers to leave reviews (and offer a small discount for doing so). Feature user-generated content, such as customer photos, on the product pages and social media. Seeing real people use and enjoy the products is the most powerful tool for overcoming the trust deficit.

Social Perception

Non-existent and untrustworthy

Copy Examples

• •Style, Simplified. Your essential wardrobe starts here.
• •This isn't just a t-shirt. It's a foundation. The perfect starting point for any outfit, designed for comfort and timeless style. Made to be worn, and worn again.
• •In a world of fast trends, we champion the timeless. normcore.me was born from the belief that true style is about confidence in simplicity. We curate essential pieces that let you be you, effortlessly.
• •Your personal uniform, perfected. Discover pieces that work together, so you don’t have to. #NormcoreME #FindYourUniform #SimpleStyle
• •Uncomplicate Your Closet. Welcome to Normcore.