Brand Tone

friendly, reassuring, and educational

Brand Values

• •Naturality
• •Quality and French Origin
• •Well-being and Balance
• •Transparency and Education
• •Community

Best Practices

• •Always Prioritize "Well-being" over "Product": Frame your copy around the benefit to the customer (e.g., "Find your calm," "Support your sleep") rather than just listing product features.
• •Use Simple, Positive, and Reassuring Language: Avoid complex or overly technical terms. Words like "natural," "gentle," "balance," "calm," "serenity," and "discover" should be mainstays in your vocabulary.
• •Maintain a Friendly and Inclusive Voice: Address your audience directly using "you" and "your." Ask questions in social media captions to encourage interaction and build community.
• •Emphasize "Made in France": Consistently include this phrase as a marker of quality and trust. It’s a powerful value proposition that resonates with many consumers.
• •Be an Educator, Not Just a Seller: Create content (blog posts, short videos, infographics) that explains the "how" and "why" behind your products. This builds authority and trust, reinforcing the brand's value of transparency.

Social Perception

The public perception of normandic.fr is positive, positioning it as a trustworthy source for wellness and CBD products. It's perceived as modern, in tune with natural health interests, and credible due to its 'Made in France' emphasis, with no significant negative feedback.

Copy Examples

• •Feeling overwhelmed by the pace of daily life? Find your moment of calm. Our natural oils, made in France, are designed to help you relax and rediscover your balance. Your well-being is our priority.
• •(Text on screen) "My secret to switching off after a long day. ✨ #selfcare #naturalsolutions #madeinfrance" (Caption) "Unlock your inner peace with just a few drops. What are your go-to relaxation rituals? #wellbeing #chill"
• •"Inside: Your Guide to a More Serene Autumn 🍂" (Body intro) "Hi [Name], as the seasons change, so do our body's needs. Discover our team's favorite natural tips and products for staying balanced and centered this fall."
• •"Crafted with care in the heart of France, our 'Sérénité' oil is your daily partner for calm and clarity. Made from all-natural ingredients, it works gently to support your body's balance. Perfect for integrating into your morning routine or for unwinding in the evening. Embrace a more peaceful you."
• •"Nature holds the key to our well-being. That’s why we bottle it. Our commitment is to pure, simple, and effective solutions, proudly made in France. Tap to explore our world of natural wellness."